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Latest Articles in 'PR'

Main Details To Understand About PR

By John Osborne | Tuesday, June 18th, 2013

PR, also commonly referred to as public relations, refers to an industry involved with management of information that flows between the general public and an organization. This field allows individuals and businesses to communicate with their targeted audience through public interest topics and news information. Usually this communication can be done at no cost. The ultimate goal here is to build and maintain relationships with the people who are influencers or the audience.

Why You Should Hire A Public Relations Consultant

By Earnestine Raber | Friday, November 23rd, 2012

The behavior of the people may be complicated. An interest for one may not be for another. Her values can be more reserved than those of others and it goes on. Reaching out may be difficult particularly when there is a bias set about the entity. It is in these times when one could use the help of the public relations consultant.

Obtaining Help From A Media Relations Consultant

By Kurt Keasler | Sunday, November 18th, 2012

Public affairs is a well known term throughout the world. There however are certain company executives who do not fully understand the role it plays in assuring productivity of their business endeavors. The majority of such business practitioners are not informed with clarity on the advantages of utilizing a media relations consultant. Having said this, a number of areas may require the input of such professionals.

How To Market Jewelry

By Casper Vivianodeni | Tuesday, October 16th, 2012

Public relations is at the core of marketing. It is one aspect in business that most companies really focus on. This is especially true when it comes to select industries like fashion and accessories. PR for jewelry is one of them.

Designer Image: What PR Representative To Hire

By Casper Vivianodeni | Friday, October 12th, 2012

Being a designer is not as easy as everyone thinks. The designer alone cannot do all the things required by the industry. For the designer to do her job of setting trends, he or she must know how to trust other professionals to do other tasks for him or her.

Writing a Money Making Press Release – Everything You Need to Get the Job Done

By Foster Beer | Thursday, May 10th, 2012

Remember that what works well for one business situation with developing more press release may not work successfully with your business. Here is a great example of what we mean, you undoubtedly need to have...  (More...)

Improving Your Business With Communication Measurement

By Chloe Gib | Sunday, March 4th, 2012

For one to understand what the people linked with your business have in mind about the business and their attitude, you need to do communication measurement. This makes their opinion important in the decision making process of a company. The research aligns the opinion of the stake holders and the overall objectives of a business.

Here is How to Write Your Press Release

By Gilbert Apsey | Friday, February 3rd, 2012

We know you want to have greater successful press release, and what business on the net would not? First, remember you will need to research and plan well in advance to avoid costly mistakes. Just...  (More...)

Tips For Pitching Stories To The Media

By Michael Millar | Sunday, January 29th, 2012

Pitching Stories to writers must be the bit PR pros dread the most. Journalists possess a reputation for being hostile, cantankerous sorts. But, ironically, it tends to be those same PR people who make hacks act in that way.

How To Make The Media Approach You For Comment

By Mace Usher | Sunday, January 29th, 2012

Plenty of day-to-day public relations requires creating your own story and then going about finding someone who is interested in it. However there's an alternative choice, that could be much simpler and produce significantly greater results: becoming an expert spokesman.

Five ways to use the media to boost your brand

By Mace Usher | Thursday, January 26th, 2012

Most people know that publicity could help their firm. You've undoubtedly heard the phrase "there's no such thing as bad publicity", and (correctly) thought that getting in the papers is normally good. But exactly how exactly can PR assist you along with your business? In the following paragraphs I'm going to take a look at various ways the media can help you.

10 Essential Techniques To Help You Stay In Control Of Your Media Interview.

By Roberta Y Keith | Thursday, January 26th, 2012

In this day and age, your public relations strategy is fundamental to your business' success, and an interview with the media is one critical aspect. It is one of the most important tools you have at your disposal to get your marketing message across to you audience. The purpose of this article is to help guide you in preparing for a media interview, so that you get the message that you want, across.

How To Face An Urgent, Angry Or Hostile Media.

By Roberta Y Keith | Saturday, January 14th, 2012

A media crisis is unwelcome at the best of times, but can occur at any time. A reporter could call you or your office unexpectedly asking difficult questions. Or your company may receive a late invitation to appear on a television show that's being programmed for tonight. Perhaps a reporter stops you in the street or at your office to ask you questions. Maybe you knew nothing was amiss until your company's name popped up in the social media.

How To Succeed With A Radio, TV Or Press Interview

By Roberta Y Keith | Sunday, January 1st, 2012

Coping with a radio interview.

How To Organise A Successful Media Conference.

By Roberta Y Keith | Sunday, December 25th, 2011

A company whose fortunes are on the rise will be exposed more to media. A media conference is an excellent platform to present any news that a company may want to pass on. It allows valuable interaction between the company and the press.

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