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Getting The Right Message Across With Your Corporate Event

By Jessica Colby

A corporate event is a great opportunity to present your company to interested clients. It can help motivate a workforce or an awards show that can help honour well deserving people in your chosen field.

When organising your event, it is very important to decide what the message is you are trying to convey. If it is for a client, you will need to think about how you are presenting your company. It can not just be about sales figures, you also need to convey the image and philosophy as well.

The next key thing is the budget. If you are a larger company, you may be able to afford a grander presentation, with choreography and effects. A smaller company can still offer entertainment but in every instance the goal is the same.

In terms of sound checks, a decent sound system and well equipped lighting rigs should allow for the best possible event. Always make sure these things are tested thoroughly before the main event and that there are always backups in the event of any problems.

Another thing to consider is the type of microphone to use. Wireless microphones are useful when giving a presentation. Make sure the speaker has a chance to rehearse it and keeps it at a reasonable distance. Likewise with a microphone hooked to the shirt make sure they do not scratch themselves or bump the microphone.

There have also been high profile examples of people catching themselves out when the microphone has not been properly removed. This is why it is important to have trained staff working on the installation and removal of microphones.

The next thing to consider is what to put into your presentations. Do you require a projection screen? Make sure if you have a keynote speaker that their lectern is solid and will hold up while you are in the middle of the event.

It is important that these events are synchronised. There is nothing more embarrassing that the wrong graphic introducing the wrong speaker and this can reflect badly on the company. The smart way is to rehearse and to make sure that everything is in fully working order.

Magic is a great way of catching the attention and will help make the event more memorable. If you can incorporate your message into the show it will help people have a subconscious association with excitement and intrigue. It also provides a great talking point at networking events and can be a great way of introducing yourself to your clients.

In short, with the right planning a great corporate event can announce your presence. Because a lot of brand association is presentation, this is the best chance to make sure people remember you, your corporate message and spread the word!

Want to find out more about Corporate Event, then visit Jessica Colby’s site on how to choose the best Corporate Event for your needs.

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Article Citation
MLA Style Citation:
Colby, Jessica "Getting The Right Message Across With Your Corporate Event." Getting The Right Message Across With Your Corporate Event. 24 Jun. 2010. 7 Feb 2016 <>.

APA Style Citation:
Colby, J (2010, June 24). Getting The Right Message Across With Your Corporate Event. Retrieved February 7, 2016, from

Chicago Style Citation:
Colby, Jessica "Getting The Right Message Across With Your Corporate Event"

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