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Corporate Entertainers – Just The Ticket To Boost Employee Morale In An Ailing Economy

By Stephen Daniels

Tim Clue

In everyday life, laughter is the key to turning around a bad day. But the same holds true for surviving a rough economy and a bleak business landscape. Many companies are cutting back on costs across the board, and while corporate entertainers seem like a dispensable expense, it may be a good idea to keep these morale boosters around. These performers can greatly improve your workforce’s motivation by combining much-needed comedic relief with inspirational, encouraging messages. Whether it’s for a company party, a training seminar or an awards dinner, the possibilities with corporate entertainment are virtually limitless.

While there are certainly some signs of economic improvement trickling in, maintaining employee morale is still one of the top concerns of CFOs according to the 2010 Duke University/CFO Magazine Global Business Outlook Survey. The fear of layoffs is just one of the ever-present work realities that can slow down productivity, hurt attendance and raise stress levels. Because low morale can have a highly negative effect on employee performance, it’s important for managers to find creative ways to keep spirits high. Hiring entertainers or comedians for an event is an easy way for managers to help their employees relax, enjoy themselves and let go of any worries they may have in their professional or personal lives.

Aside from having solid experience in performing for business audiences – and knowing how to keep them laughing without going over the line – a good entertainer will also tailor their acts specifically to your unique company culture. When choosing corporate comedians, for example, make sure they become familiar enough with your company that they can come up with a relatable performance. Are there any inside jokes among your workers that the entertainer can incorporate into their acts? Is there a specific issue they should address that can help your employees stay productive or a training technique you’d like to introduce that could be incorporated into the act? Good entertainers are amazingly adept at incorporating management messages and training tools into their routines.

These comedians often have a diverse offering of performances to choose from, so you can decide what will work best for your company. Whether it’s a talk show format, magic tricks or a mind-reading act, hire an entertainer that will bring something unexpected and break the monotony of typical corporate events. A performer that actively gets employees involved in the act – particularly upper management – can help draw out some healthy, well-meaning laughs at the expense of their peers or supervisors.

Of course, there are other factors to consider. Make sure the entertainer has solid experience by inquiring about the past events they have performed for. Costs can vary greatly as well depending on the entertainment being provided and the type of event you are booking, so keep your budget in mind when comparing your options. But ultimately, the much-needed dose of optimism and escapism a corporate entertainer can provide your employees will be well worth the price you pay.

Reproduction permitted only when all active hyperlinks are included. 2010 All Rights Reserved.

Stephen Daniels is an acclaimed NetBiz SEO 2.0 researcher. If you need a comedian for your event, he recommends corporate entertainer and communications consultant Tim Clue. With a decade of college teaching experience and a double master’s in communication and performance, Tim has entertained clients for over 20 years.

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Article Citation
MLA Style Citation:
Daniels, Stephen "Corporate Entertainers – Just The Ticket To Boost Employee Morale In An Ailing Economy." Corporate Entertainers – Just The Ticket To Boost Employee Morale In An Ailing Economy. 24 Jun. 2010. 9 Nov 2014 <>.

APA Style Citation:
Daniels, S (2010, June 24). Corporate Entertainers – Just The Ticket To Boost Employee Morale In An Ailing Economy. Retrieved November 9, 2014, from

Chicago Style Citation:
Daniels, Stephen "Corporate Entertainers – Just The Ticket To Boost Employee Morale In An Ailing Economy"

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