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Why You Can’t Sell Overseas Without Website Translation

By Frances L Berry

When your business trades overseas or you are preparing to expand your client base into foreign speaking markets you will almost definitely require the services of a website translator.

Website translation works together with website localisation – the process of adapting a website specifically for a particular country, region or area, with written and visual content to fit with the local cultural outlook.

When you consider that English use on the internet declined from 51 percent in 2000 to 29 percent in 2009, it has become even more important for businesses looking to trade overseas to adapt their websites for their international audiences.

In general, a good example of a website that has been localised correctly for the target market will feature browser recognition so visitors can be taken to their dedicated language area and links to the other language version by the name of the language rather than a flag – as languages are often spoken in more than one country.

Ideally the website being translated should have a unique domain name in the target language; this has become even more important with the recent availability of the first Internationalised Domain Names, which are now available in non-Latin characters.

Having hosting in your target country and link popularity with sites hosted in the target market – i.e. links back from French websites to your own site – will also improve the performance of your website in your chosen overseas market.

When you think about undergoing website translation and localisation it is important to pay attention to the images and colours used in case they have another meaning or are offensive in your target country. For example in Korea, names written in red signify the person is dead and in Islamic countries, green is used for Holy purposes.

You will also need to be aware that in different countries there are variations to the way in which date, time, currency and weights and measures are displayed.

If you have existing templates for the UK version of your website be prepared to change these as translating from English to some European languages will increase the amount of text. Also, don’t waste time translating passages that are not relevant to overseas clients and make sure that not just the text but the tone and key messages are localised to your target audience.

Once you have chosen a website translator make sure that you are clear about your objectives and remain fully involved throughout the whole process. Check, re-check and proof read final copy and always query things if you are not sure.

Looking to find the best deal on website translation, then visit to find the best advice on a website translator for you.

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Article Citation
MLA Style Citation:
Berry, Frances L. "Why You Can’t Sell Overseas Without Website Translation." Why You Can’t Sell Overseas Without Website Translation. 27 Jun. 2010. 17 Sep 2014 <>.

APA Style Citation:
Berry, F (2010, June 27). Why You Can’t Sell Overseas Without Website Translation. Retrieved September 17, 2014, from

Chicago Style Citation:
Berry, Frances L. "Why You Can’t Sell Overseas Without Website Translation"

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