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Dodge SRT Viper Color Contest

By Joe Stewaart

Strategic Vision is a company that researches many different companies in various fields around the world. The one on one research they conduct uses the Value Centered method to connect the surface characteristics and services of a product to the overall experience of the customer. Among the many companies and products they have examined, Strategic Vision has rated hundreds of cars using New Vehicle Experience Study surveys (NVES). The idea is to have many hundreds of individuals submit information about their experience as a specific car model’s buyer. Strategic Vision has three categories for automotive research. They include the total quality award, the total value index, and the most delightful vehicle. These awards analyze vehicles in their class and look for the best one for overall experience or economical experience of owners. However, Strategic Vision also offers other distinctions for vehicles. One such distinction is the most loved vehicle.

Earlier this month, their company’s website provided a press release with their list of “Most Loved Vehicles” for each segment, or type, of vehicle. The 2014 RAM 2500 was the answer for the heavy duty pickup segment and it’s no surprise. For buyers that haul and tow heavy loads frequently, the RAM 2500 hits the nail on the head. The tow ratings get close to 18,000 pounds with a fifth wheel connection – it can handle almost any towing needs. To fit the needs of various customers, it comes in several models including the Tradesman, the SLT, the Laramie, and the Laramie Longhorn. They offer features ranging from the standard manual door locks and cruise control to the more advanced options of park assist and a remote starter. There are also option packages including the Big Horn Package, the Power Wagon option, and the Outdoorsman model for even more choices to fit the lifestyles and needs of buyers.

This is only scratching the surface as far as options go, customers can choose from three different engine models. The standard is the 5.7 liter V8 but buyers can choose the 6.4 liter V8 or the Cummins Turbo Diesel – a 6.7 liter six cylinder engine for extra towing power. There is an automatic as well as a manual transmission option while many other heavy duty work trucks only offer automatics. Beyond that, it is offered in three cab styles. There is the regular two-door style, the four-door Crew Cab, and the four-door Mega Cab. The Crew Cab comes with a long or a short cargo bed and the Mega Cab has a short bed with a much larger cab. The regular cabs come with a long bed.

As for safety, the RAM 2500 offers a rear view camera on all models (either as an option or a standard). It also has anti-lock disc brakes, traction and stability control, a tire pressure monitoring system and both front seat and side curtain airbags. All models except for the Tradesman offer power-adjustable pedals as well.

Whether it is the cab, engine, extra additions, or automatic versus manual transmission, a buyer has the ability to make their model the one they want and need. The RAM 2500 also has an updated coil-spring rear suspension to make the ride smoother and more comfortable than that of previous models. As far as Strategic Vision’s recommendations for most loved vehicle go, it is centered on the customer’s experience owning the car. By offering so many variations, the 2014 RAM 2500 is a perfect match for any buyer’s needs for towing and hauling heavy loads frequently. With all the options and flexibility this truck has it’s no surprise it was named one of the 2014 “Most Loved Vehicles.”

Burns Motors, located in McAllen, TX is a trusted Chrysler Dodge Jeep Ram dealer. We proudly serve Harlingen, Edinburg, Raymondville, Corpus Christi & Kingsville as well. If you are searching for car dealers in Corpus Christi using the keywords Ram dealers in Corpus Christi or Corpus Christi area Jeep dealership, visit us at today.

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Article Citation
MLA Style Citation:
Stewaart, Joe "Dodge SRT Viper Color Contest." Dodge SRT Viper Color Contest. 24 Apr. 2014. 19 Jul 2014 <>.

APA Style Citation:
Stewaart, J (2014, April 24). Dodge SRT Viper Color Contest. Retrieved July 19, 2014, from

Chicago Style Citation:
Stewaart, Joe "Dodge SRT Viper Color Contest"

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