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Honda Accord Receives Polk Auto Loyalty Award

By Lauren Murphy

The Polk Auto Loyalty Award issued to the Honda Accord should not be a surprise to anyone. The Polk Auto Loyalty Award is presented by IHS Automotive and it is based on the actual car model year (purchase/lease) transaction activity. The Polk Auto Loyalty Award recognizes auto manufacturers for their superior record in auto owner retention. This is a critical aspect of establishing market share in the auto industry. The consumer was so happy with their car that they bought the same make, model, or from the same automobile manufacturer. This Awards is the only award which is actually tied to auto owner loyalty using state auto registration and lease transactional data.

Honda has been a brand name in the automotive industry for over thirty years and is recognized on the street by three and four generations. Honda owners simply love their Accords and the Polk Auto Loyalty Award to the Honda Accord proves it. This is not an award for a trendy style or car fashion. This award is for that vehicle that has proven that it has stood the test of time and has garnered a satisfied customer base which is very pleased with their product. Testimony after testimony by Honda Accord car owners attests to their love and devotion to the beloved Honda Accord. To prove this issue further I have discussed some of the various “love points” and reasons why Honda Accord owners are so in love with their vehicles.

Primary Reasons Why Accord Owners Are Loyal:
1. Reliability:
The Honda Accord is simply a reliable vehicle. With proper service and maintenance you know when you hop in your Honda Accord it will start and it will go when you need it perform regardless of weather. It is not a temperamental vehicle that you have to wonder if it will be “that” day when it just won’t start. It performs when you need it to perform.

2. Resale Value:
Over the years, the Honda Accord has consistently held its resale value. Whether you wish to trade it in or hold on to it, the Honda Accord has been a constant best performer in the Kelley Blue Book. It is one of the few vehicles that you really feel you are making an investment. This is a feature that adds pride to a Honda Accord owner’s sense of ownership. The key of course is to keep your vehicle properly serviced and maintained.

3. Professional and Easy Maintenance:
The Honda Accord does not require sophisticated maintenance. With proper service and a tune up every once in a while you are on the road again as good as new.

4. Performance:
“Zoom Zoom” is the trademark sound that one hears when they drive their Honda Accord. It is classic, it is sporty, it is functional and it is simply fun to drive.

5. Gas Mileage and Environmental Friendly Footprint:
The majority of Honda Accord owners will tell you that they love the gas economy of their vehicle. It is environmentally sensitive and leaves a small carbon foot print. You make one or two quick stops at the gas station and then you’re off for the better half of a week before you have to tank up again.

6. Great Starter or Pass down Car:
The Honda Accord can truly be called a heritage vehicle. It is the perfect vehicle to start off with your loved one or to pass down to your new teen driver. You know your loved one is safe in a Honda Accord.

The awarding of the Polk Auto Loyalty Award to the Honda Accord was not only timely but represents the years of service that Honda has provided its customer base. Honda recognized that it has a loyal following and it did not abandon its loyal customer base by deleting a car class that their consumers have come to know and regard as one of the stalwarts in the industry. In fact the awarding of the Polk Auto Loyalty Award to the Honda Accord represents Honda’s concerted effort to reward its customer base by improving each year on a product that it could have left as is.

Riverside Honda in Riverside is your full-service Honda dealership, providing new and preowned Honda cars, trucks, and sport utility vehicles. If you are searching for Honda dealers using the keywords Honda dealers in Riverside CA or Riverside CA Honda, visit Hondariverside.com today!

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Article Citation
MLA Style Citation:
Murphy, Lauren . . . "Honda Accord Receives Polk Auto Loyalty Award." Honda Accord Receives Polk Auto Loyalty Award. 27 Feb. 2014. uberarticles.com. 9 Sep 2014 <http://uberarticles.com/automotive/honda-accord-receives-polk-auto-loyalty-award/>.

APA Style Citation:
Murphy, L (2014, February 27). Honda Accord Receives Polk Auto Loyalty Award. Retrieved September 9, 2014, from http://uberarticles.com/automotive/honda-accord-receives-polk-auto-loyalty-award/

Chicago Style Citation:
Murphy, Lauren . . . "Honda Accord Receives Polk Auto Loyalty Award" uberarticles.com. http://uberarticles.com/automotive/honda-accord-receives-polk-auto-loyalty-award/


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