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Beneficial And Practical Salon Marketing Ideas

By Michael Colosi

With any business, marketing is just one step for success. More marketing means more business. Marketing simply means getting yourself, your product, or your service known. Salon Marketing happens to be extra easy. This article will offer a few extra tips.

Another aspect of having a successful business is the ability to offer a product of service that people like. Marketing is usually not wasted if the product is worth using again. Marketing has the ability to bring customers back again. Happy customers tell other people about you. A salon can only be successful if most of the customers are very happy. This is one business that needs a great reputation. If people do not chase your clients asking them where they had their hair done, you are not ready to try these marketing techniques. Do not be tempted unless you know for sure you are running an extraordinary salon or your efforts will backfire and cause you damage.

Hair salons are a unique business. People typically do not like to walk in off the street and try a new hair place unless they are desperate and do not know where else to go. They know that there is no going back once the scissors have closed. There is no opportunity to even exchange a haircut. A good cry and a trip to a hat store is the next step towards satisfying a customer that has been wronged by a non-gifted and ignorant stylist.

The only time a person will try a new place is if they have no recommendations. Typically, they will want to visit a salon that is in the area. More than anything, they want assurance beforehand. Customers are extra particular when it comes to their hair.

Here is what happens when someone does not know where to go for a haircut. They will start paying attention to other people’s haircuts and ask certain people where they went. This is an opportunity for marketing if the person with the nice hair has your business card on their person.

Most of the time, people will look in the local yellow page internet listings. They will read what other people have to say about various salons. Often the salons with the best reviews are displayed first.

Your tip here is to remember to give a thank you card to every customer and ask them to visit one of the local yellow pages and rate their experience with you. Any salon has the opportunity of gaining more popularity easily and for free!

If you have a website, add a link to the free yellow page listing so that people can find out more information about you. In case you haven’t figured it out yet, a good website is a powerful marketing tool. Be sure that your website is useful. There is more to a website than your hours of operation.

Those potential customers really want to know how well you cut! They want to see pictures of all the fabulous cuts and styles your salon can provide. They want to see what they can look like after they leave your salon. If your website can provide this information, you have tapped into something important. People are getting tired of being deceived by hairdressers that do not deliver. Having a good salon is not easy. However; if you can master the salon part, you have it made because Salon Marketing is the easiest of all.

o you want to know the basic salon marketing tips? Well, we have good tips to hair salon marketing and how you should approach it to your business. To make money from salon marketing is simple and easy to know.

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Article Citation
MLA Style Citation:
Colosi, Michael "Beneficial And Practical Salon Marketing Ideas." Beneficial And Practical Salon Marketing Ideas. 27 Jun. 2010. 20 Jul 2014 <>.

APA Style Citation:
Colosi, M (2010, June 27). Beneficial And Practical Salon Marketing Ideas. Retrieved July 20, 2014, from

Chicago Style Citation:
Colosi, Michael "Beneficial And Practical Salon Marketing Ideas"

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