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3 Merits Of Facebook

By Queenie Ang

1. Absorbing Functions

A report by Nielsen shows six hours is the average amount of time people spent on Facebook.

People love Facebook because of its fascination. The notifications of comments or “Like” given by friends will keep people checking the page.

Facebook is different from any other social network in a way that it designs attention seeking features which use a lively language, enabling a worldwide phenomenon.

The News Feed, a controversial feature when initially released, is perhaps the most engaging of all, as it draws the user’s attention to the flow of content from his or her friends. It eliminates the “what now?” moment that online users face when logging into any site. Even with just a handful of friends and a few “Liked” Pages, the average Facebook user is presented with a myriad of things to do, most of which have a feel-good quality about them.

Facebook is actively developing new functions such as games, applications and plug-ins, in the hope of becoming the No.1 online social hub international-wise. Facebook is building a context in which your friends are right there with you. Peer pressure will make you feel like opening up to new ideas.

2. Impulsive action

Facebook does not delay. The changes it makes are often deemed impulsive and large-scale initially but Facebook users are at the end easily pacified by the blog entries from the CEO or some minor readjustment.

One example that shows how fast Facebook can move is the way that it handled the matter of users’ privacy. After years of attempt, privacy setting was finally made much simpler. Though the control was not perfect yet but it did stop the jaws of those anti-Facebookers.

Like what happened recently regarding the privacy setting, Facebook swiftly came up with an easy-to-use table for users to control the information they share online. Though the simplified procedure has not solved the problem completely, the agitation for quitting Facebook was calmed down a lot because of it.

Let’s not forget Facebook has almost 500 million members. To allow evaluation from users and actually carry out remedies when necessary is indeed well done by Facebook. But the way it handles negative feedback is not its only strength. The ever-growing population of Facebook is the result of implementing new applications, games, Page promotions and multiple-language interfaces. The speedy move of Facebook is a crucial factor of beating Twitter in terms of traffic.

3. Long-term goal

Facebook’s ambition of opening the world can be dated back to its foundation in 2004 by Mark Zuckerberg at Harvard University.

As written in The Facebook Effect by David Kirkpartrick, Zuckerberg had shared this goal with his early partner in advertising, Tricia Black with Y2M, already in February 2004.

The ultimate goal of Facebook has been heard repeatedly over the past few weeks now. That’s because of Zuckerberg’s active hosting of talks about his work hard.

Now that the News Feed, Facebook Platform, the option of “Everyone” and the “Like” buttons were introduced, one would easily associate these features with Zuckerberg’s ultimate goal. The News Feed made it easy to view friends’ content, Facebook Platform welcomed collaboration with application developers, the option of “Everyone” encouraged users to publicize their information and “Like” buttons are rewarded to people who do sharing with other parties.

Facebook has been sticking to its master plan all along. There may not be a unanimous agreement on this, but the concentration of Facebook undoubtedly paved the way to the creation of Facebook features.

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Article Citation
MLA Style Citation:
Ang, Queenie "3 Merits Of Facebook." 3 Merits Of Facebook. 3 Jul. 2010. 23 Dec 2014 <>.

APA Style Citation:
Ang, Q (2010, July 3). 3 Merits Of Facebook. Retrieved December 23, 2014, from

Chicago Style Citation:
Ang, Queenie "3 Merits Of Facebook"

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