By Simon Fox
If you are a small business owner then the best and probably most affordable marketing technique to help you would be the printing of brochures and flyers. Having these printed with your details can prove less expensive than trying to advertise your goods on the radio or television. This media advertising is very expensive compared to the brochures. This is very important if you are running to a budget.
Any body that has a good knowledge of printing techniques could make a great inexpensive brochure that is just as informative as any media broadcast. This is far more affordable to produce too.
Plan the structure of your brochure well in advance then you know the exact style that you want. By printing your brochures out in bulk it can prove to be less expensive than you thought.
When you have a good idea of the size of your text and what graphics are to be place onto it then you should have a good idea of the size of brochure you require. Knowing the size could mean that you are not wasting any paper unduly that you would have to pay for. Less waste paper means that you are getting more for your money.
Thickness of the paper is also very important. You do not want your brochure to be too thin and run the risk of it looking like a cheap bargain basement type brochure that people will discard without actually reading. Standard to mid size paper is ideal and affordable.
Be creative with your design. A brochure must make the customer think. You can make them laugh or you could make them cry with your brochure, but you must get their attention.
It is also important that you do not overdo the graphics on the brochure. Too many graphics may confuse the customer and not really get your message across properly. Try to go for some meaningful writing and fewer pictures so that the customer is sure of what you are trying to sell them.
Anything that involves a lot of colors could also become slightly more expensive to print out. Try to limit the amount of colors that you need to use to keep the brochure within your budget. There is no reason why you cannot create a god looking informative brochure with fewer colors.
categories: paper,advertising,marketing,media,information,business,sales,printed media,printing,advertisement,product reviews,finance,arts,advice
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MLA Style Citation:
Fox, Simon "Advertising Techniques Through Brochures And Flyers." Advertising Techniques Through Brochures And Flyers. 2 Jul. 2010. uberarticles.com. 4 Aug 2014 <http://uberarticles.com/business/advertising/advice-on-how-to-write-effective-flyers-and-brochures-to-increase-your-sales/>.
APA Style Citation:
Fox, S (2010, July 2). Advertising Techniques Through Brochures And Flyers. Retrieved August 4, 2014, from http://uberarticles.com/business/advertising/advice-on-how-to-write-effective-flyers-and-brochures-to-increase-your-sales/
Chicago Style Citation:
Fox, Simon "Advertising Techniques Through Brochures And Flyers" uberarticles.com. http://uberarticles.com/business/advertising/advice-on-how-to-write-effective-flyers-and-brochures-to-increase-your-sales/
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