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A Company Open House Will Boost Word Of Mouth

By Guest

Business owners are always looking for great new ways to thank customers for their business, and at the same time, bring new customers into the fray. A great way you can accomplish this is to host an open house. These events can be complex and elaborate or they can be simple and inexpensive, as long as they are welcoming and fun for all involved. There should be some good food, some promotional items, and plenty of time to mix and mingle. Basically, think of an open house for customers as a big party where everyone can mingle, talk about products and services, and get to know one another. This creates a feeling of personalized attention for clients. Best of all, the promotional products they take home with them will seem like free gifts and they will remind your clients why doing business with your company is a great idea. These events should be fun and should be a reflection of how you feel about clients and potential customers.

In order to host a great open house, there are a few things to consider. First, decide who you will invite. If you are doing this to generate business, contact as many potential clients as possible. Pull names from your newsletter mailing list and those who have asked for information without completing an order. If you would rather hold your open house as a thank you to current and former clients, send invitations to those who have done business with you before.

For the best open house, create a guest list that includes a mixture of these attendees. This way, you will be thanking people and inviting others into the business. This also gives your potential clients a chance to speak with those who are happy with your company. It gives you great control over the word of mouth that will generate future business.

Next, decide what and how much to feed your attendees. A lot of these decisions are budget driven. You can throw a really simple open house with just cake and punch and guests will still leave feeling as if they were rewarded, just by working with your company. For something more elaborate, you can cater the event and serve delicious appetizers and snacks. This is not a good time to have a sit down meal because you want clients mingling and talking.

Be sure to set up dining stations throughout the event, or hire waiters to mingle throughout the groups of people. You can also talk to employees and see how they would feel about passing out foods. This is a great way to spark conversations between clients and workers, and get clients feeling as if their business is really appreciated.

Connor R. Sullivan has often purchased promotional products for the several companies he has worked for. He ordered promotional items online to give away to new clients.

categories: Promotional Products

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Article Citation
MLA Style Citation:
Guest, Guest "A Company Open House Will Boost Word Of Mouth." A Company Open House Will Boost Word Of Mouth. 6 Jul. 2010. 23 Aug 2015 <>.

APA Style Citation:
Guest, G (2010, July 6). A Company Open House Will Boost Word Of Mouth. Retrieved August 23, 2015, from

Chicago Style Citation:
Guest, Guest "A Company Open House Will Boost Word Of Mouth"

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