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Does Facebook Surpass Google Now?

By Queenie Ang

According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world.

In fact, networks such as Facebook have been pushing hard against the biggest names in web search, including Google, for several months now. As Hitwise reported recently, Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year.

Now, we’ve learned that in the UK, people are visiting social networks more than they’re visiting search engines. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%. You may think that Facebook is not surpassing, right?

If all data from every search engine and social site is added up, traffic of social networks is actually .55% higher than that of search engines. This is phenomenal and likely to go on and on.

Looking at the statistics generated by Alexa, one can easily spot one rising social network. That’s Facebook, many people’s homepage, which rises like a rocket.

Social networks like Facebook may not be threatening for now. After all, search engines function better as a web organizer. But social networks and search engines do compete with one another for advertising opportunities. However, more and more advertisers are looking for opportunities in making business on facebook. Companies, NGOs and other enterprises no matter the size, start to use facebook to promote themselves. Social networking sites are different from before, you need to talk with people. Starbucks has been doing well from all along.

If you were Google, would these kinds of numbers be worrying to you? Do you think that search engines are, in some ways, on the decline?

Do you think Facebook’s sudden success will be long-lasting? Even if the effect does not last for long, but you see how powerful facebook is – what Google did – Buzz, iGoogle – not as successful as before, especially for heavy users of facebook.

Want to find out more about facebook marketing solution, then visit Queenie Ang’s site on how to choose the best facebook marketing package for your needs.

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Article Citation
MLA Style Citation:
Ang, Queenie "Does Facebook Surpass Google Now?." Does Facebook Surpass Google Now?. 27 Jun. 2010. 6 Dec 2015 <>.

APA Style Citation:
Ang, Q (2010, June 27). Does Facebook Surpass Google Now?. Retrieved December 6, 2015, from

Chicago Style Citation:
Ang, Queenie "Does Facebook Surpass Google Now?"

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