By Annette Lode
However, as a marketer, that isn’t always the case. Marketers must have targeted traffic and to earn full from it, they need to know where it is coming from. If you do not know where your traffic is coming from, then you don’t know which traffic generation methods are working for you.
There are few marketers who make any effort to track their traffic.
If you are paying for advertising and not tracking your visitors you are potentially losing money! You must recognize which adverts are generating income and which are not. You can then increase your profit by doing more of the adverts that are effective and less of those which are not.
It doesn’t have to be difficult to monitor your visitors. You can invest in scripts and services that will monitor your website visitors for you. These vary greatly in cost and features.
A script or service often makes it easier for you to track your visitors.
A quick method of tracking visitorsis to use Google Analytics. This is a free to sign up service that many marketers are using. The good thing about this service is that it offers detailed stats and can track nearly anything. The negative thing is that it offers in depth statistics and can track just about anything!
Initially, the amount of information will puzzle you. However, once you have spent some time getting to know the results it will prove very useful.
The first thing is to add the code to your website. This code is unique for each of your websites and needs to be inserted at the bottom of each page in your website just before the closing body tag.
In order to see results, you must drive traffic to it.
As well as tracking all activity, Analytics provides an overlay map showing you where people click on your web site. By linking Analytics with Adsense and Adwords you can understand how well these are working for you.
One of the biggest benefits of Analytics is that it can provide goal tracking to track sales and sign ups to lists. It can be a bit tricky to get working behind scripts and membership sites, but is worthwhile.
Apart from the features, the big appeal to a lot of marketers is the price … it’s free. Of course, Google get to understand exactly what is happening on your website, but that is a small trade off for such in depth analytics.
Using Google Analytics will give you a good understanding of where your traffic is coming from and what it does when it lands on your web site. This will allow you to boost both your conversion rate as well as your profits.
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Topics: Advertising | Comments Off
MLA Style Citation:
Lode, Annette "For An Online Business, Traffic Is Essential To It.." For An Online Business, Traffic Is Essential To It.. 22 Jun. 2010. uberarticles.com. 20 Aug 2014 <http://uberarticles.com/business/advertising/for-an-online-business-traffic-is-essential-to-it/>.
APA Style Citation:
Lode, A (2010, June 22). For An Online Business, Traffic Is Essential To It.. Retrieved August 20, 2014, from http://uberarticles.com/business/advertising/for-an-online-business-traffic-is-essential-to-it/
Chicago Style Citation:
Lode, Annette "For An Online Business, Traffic Is Essential To It." uberarticles.com. http://uberarticles.com/business/advertising/for-an-online-business-traffic-is-essential-to-it/
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