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Main Differences Between Internet And Outdoor Banners

By Jack Wogan

The expansion of Internet and the development of computer technology have led to changes in how people live entertain, live their lives and conduct their businesses. One of the changes still under way takes place in the world of advertisement, where indoor and outdoor commercials are currently faced with a powerful new competitor – online advertising. In spite the fact that both traditional and online commercials ultimately aim at audience persuasion, the differences between the two clearly set them apart.

One simple way to observe the differences between the two is to compare outdoor and internet banners from several perspectives. First – the medium or the support. In the case of outdoor banners, it is of physical nature, with the entire range of limitations arising from this – difficulty to move, to modify or to change audience. Internet banners, on the other hand, are digital in nature, which makes them extremely flexible and customizable.

Two very important such differences are the type of audience and the distribution. Outdoor banners target passers-by in locations with high-traffic, where they are exposed to a high level of stress as a result of traffic or of the high number of commercials they are bombarded with. Online banners, on the other hands, target possible customers in the comfort of their own home, while accessing their favorite news or entertainment website. Distribution wise, outdoor banners rely on foot-traffic to generate sales, while online banners come with the concept of Internet traffic, where one step equals one left click on a link while on an Internet website.

In the online environment people get exposed to advertising while in the comfort of their own homes, while browsing favorite websites, which makes them more relaxed and by consequence, more open to perceiving commercial messages.

Finally, with outdoor banners, control over the message sent is close to minimum. For instance, if the message of a campaign is slightly wrong, what advertisers can do to fix it is to take campaign production from the beginning, with new marketing and production costs. On the other hand, online campaigns can be adjusted very easily, and in only fractions of the time required to create, design, print and place a new outdoor banner.

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categories: banner, advertising

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Article Citation
MLA Style Citation:
Wogan, Jack "Main Differences Between Internet And Outdoor Banners." Main Differences Between Internet And Outdoor Banners. 22 Jul. 2010. 13 Feb 2016 <>.

APA Style Citation:
Wogan, J (2010, July 22). Main Differences Between Internet And Outdoor Banners. Retrieved February 13, 2016, from

Chicago Style Citation:
Wogan, Jack "Main Differences Between Internet And Outdoor Banners"

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