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Outdoor Advertising: More Than Just Words

By Sarah Woods

Outdoor advertising is a mode of advertising that attracts many potential customers within a certain locality. This advertising method has been in use for a number of years.

One of the benefits of outdoor advertising is that the public is exposed to the advert twenty four hours a day.

This advertising method is reliable as the public can be able to view the advert regardless of the weather or time. A good example of an outdoor advertisement is the use of bill boards.

Anyone who is looking to appeal to potential customers and clients directly should consider using outdoor advertising. Examples of this mode of advertising include billboards and posters. This advertising method can be tailor made to meet the budget of the user. For instance posters can be used by those who do not have a large advertising budget.

If outdoor advertising is combined with other modes of advertising such as print and television, a wider audience can be reached within the shortest time possible. When you want to place an advert, the most important thing to consider is how to catch the attention of your target group.Outdoor advertising makes this easier due to its flexibility and availability to its target audience.

Posters can be placed in appropriate places. This includes the market areas, bus stops and shopping malls as these areas are believed to always be full of a wide variety of people hence, the advert will be able to capture a wide audience.

Additionally outdoor advertising applies a lot of graphics in the ads as people are often more attracted to graphics in comparison to long sentences. This makes the ads more appealing to the audience.

What is more, outdoor advertising can be effectively used to communicate messages despite language barriers. The use of graphics in preference to words gives this advertising method the advantage. This makes it possible for individuals in remote areas to understand the advertisement.

Outdoor advertising is one way of ensuring that even those people who don’t understand certain languages can get the message as it can be translated to their own language to enable them grasp the whole idea of what is being advertised.

Advertising outdoor is the way to reach a wider and larger audience directly.

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Topics: Advertising | Comments Off

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Article Citation
MLA Style Citation:
Woods, Sarah "Outdoor Advertising: More Than Just Words." Outdoor Advertising: More Than Just Words. 26 Aug. 2010. uberarticles.com. 16 Jan 2015 <http://uberarticles.com/business/advertising/outdoor-advertising-more-than-just-words/>.

APA Style Citation:
Woods, S (2010, August 26). Outdoor Advertising: More Than Just Words. Retrieved January 16, 2015, from http://uberarticles.com/business/advertising/outdoor-advertising-more-than-just-words/

Chicago Style Citation:
Woods, Sarah "Outdoor Advertising: More Than Just Words" uberarticles.com. http://uberarticles.com/business/advertising/outdoor-advertising-more-than-just-words/


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