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Personalized Calendars – The Perfect Promotional Tool for Your Brand

By Susans Smith

Over the years, a host of surveys have been conducted on the usage of calendars. This has helped to shed some light on how calendars are viewed as absolute necessities in our daily lives. Did you know that an average of four calendars is used at homes and two in offices? Also, did you know that people prefer receiving calendars rather than buying one themselves?

The high practical value of calendars in an individual’s life has ensured that they can serve as effective promotional products. Have you ever used calendars to highlight your brand? If your answer is no, then it is high time you did! This article will explain why calendars are a must addition to any marketing campaign.

Brand recognition through personalized calendars

The most important factor favoring calendars is their excellent Return on investment (ROI). Unlike any other promotional product, a calendar is likely to be displayed in a prominent place where they can be viewed by everyone. Whenever a user checks dates on the calendar, he indirectly makes a note of your logo, registering your company’s details in his mind.

Why use calendars to promote your business?

Welcome gifts: Personalized calendars are probably the only gifts that are looked forward to each year. They will finally be used at your customer’s office or home, depending on his preference. Be assured that they will never be discarded, thanks to their usefulness.

Daily visibility for your brand: Most customers use calendars on a daily basis. This means that they will be viewing your logo and details 365 days a year! This ensures that they will remember your brand when it matters most.

Available in a wide variety of shapes and sizes: Calendars are available in a range of attractive colors to suit your brand’s requirements. From wall calendars and magnetic calendars to desk calendars and monthly planners, the variety on offer is endless.

Affordability: Custom calendars are inexpensive and can fit easily into any marketing budget. No wonder they are widely used by American firms, both big and small!

Flexibility with company information: A personalized calendar allows you to imprint a lot of information that will help customers access your services. Apart from your company’s logo and message, you can share valuable information like your address, office hours and telephone numbers.

Winning the appreciation of customers: Your custom calendars will help customers organize their daily tasks at the office while reminding them about important dates and events. There is no doubt that your customers will appreciate these thoughtful gifts.

Since it’s already October, it is high time that you zero down on a product to promote your brand. We strongly recommend giving away calendars to boost awareness for your brand. You will be pleasantly surprised with the results achieved for your brand!

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Article Citation
MLA Style Citation:
Smith, Susans "Personalized Calendars – The Perfect Promotional Tool for Your Brand." Personalized Calendars – The Perfect Promotional Tool for Your Brand. 18 Oct. 2012. 6 Oct 2014 <>.

APA Style Citation:
Smith, S (2012, October 18). Personalized Calendars – The Perfect Promotional Tool for Your Brand. Retrieved October 6, 2014, from

Chicago Style Citation:
Smith, Susans "Personalized Calendars – The Perfect Promotional Tool for Your Brand"

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