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Taking The Steps You Need To Ensure Success With Banner Advertising

By Christina Noel

Among the greatest ways of driving traffic to your website is through the intelligent use of banner ads. If they place banner advertisements on informational sites, blogs and forums that have relevant subject matter, many of the marketers who rely on pay per click advertising find that they can get a lot of targeted traffic to their own sites fast. Banner ads, of all the marketing strategies used to drive traffic, also emerge as the most popular and widely used form of advertising.

One proven way to generate interest in your business is the strategic placement of banners on appropriate websites. Banner ads are simply targeted advertisements portrayed on given websites. Aiding people with an interest in the product to go on to the offer being advertised, such banner ads come in graphic layout and include some relevant text.

If you want to run banner ads, you need to make sure your advertisements are easily understood or you’ll be wasting your time and money. Banner ads are not the place to make complex, intricate statements about anything. The average person on the Internet will only spend two seconds glancing at any given ad, so you need to be able to attract them to what you’re selling without disorienting them. You need to issue a call for action to your audience in your banner advertisement. It should tell him in specific language exactly what he needs to do. If you include a few of the right words to push your prospective customer in the direction you want them to go, it can make a huge difference in the outcome you can expect. There are some action words that instantly grab the attention of the visitor. Words that tend to grab people’s attention are “sale,” as well as “discount” and “free.” Be sure to create an ad which is completely honest. Don’t use these enticing words if they truly do not apply to what you have to offer your customers.Aside from these elements, your banner’s chosen font will also make a difference in the amount of traffic that it will ultimate attract. Fonts that are not easily read have the effect of making the viewer quickly lose interest before they’ve even gotten to your offer. You’ll want all of the banners you put up to be crystal clear. Don’t choose a blood red font, for example, on a solid black background as nobody will be able to read it. Maybe you want to use a bright red color for your lettering and adding a white border around the lettering could make it stand out even more.

When you choose to work with banner advertising you don’t want to allow them to be outdated, so to continue to have a great traffic flow you must keep your banners fresh. For example, if you had a banner up, promoting a sale that is no long running, then it would only have a negative impression on the customers. Quite simply, they will stop coming to your site to purchase anything. It’s simple logic – people won’t be able trust your company if it doesn’t care about being updated. Now if you keep up with your own site and update your ads as they need it, you’ll be ready to advertise new products, your traffic will continue to come in and the outcome will likely be better than you expected. You can also freshen up your banner ads by changing the design or color of the ads. There are those who choose to change their ads monthly, and those who do it less frequently. But the more frequently the ads are changed, the more conversions they will receive. For the most part, you’ll find changing your banners once every month will keep them fresh. You can also use banner ads in emails, as long as they are new and not outdated. It all boils down to how much effort you constantly put in to increase your conversions, and changing your ads with time is just one of the many steps towards that.

Apart from that, you have to choose the specific areas where you will be placing banner ads carefully. If you are promoting a dietary product, and your banner ad is on a web page dealing with junk food, no one may click on your link. Most people would realize this type of advertising would be a bad idea, but other less extreme scenarios do often take place because people aren’t careful about where they put their ads.

Banner ads have become a very reliable source of site visitors. As Internet advertising continues to grow in the great leaps it has in the past few years, we can expect the trend to continue. Since the draw of banner ads has remained effective for years now, you can rely on what you have learned here to continue to yield good results for some time to come.

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Article Citation
MLA Style Citation:
Noel, Christina "Taking The Steps You Need To Ensure Success With Banner Advertising." Taking The Steps You Need To Ensure Success With Banner Advertising. 23 Jun. 2010. 23 Dec 2014 <>.

APA Style Citation:
Noel, C (2010, June 23). Taking The Steps You Need To Ensure Success With Banner Advertising. Retrieved December 23, 2014, from

Chicago Style Citation:
Noel, Christina "Taking The Steps You Need To Ensure Success With Banner Advertising"

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