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The Fantastic And Profitable Realm Of Postcard Printing

By Ben Pate

Postcard printing is a popular marketing method used by many companies to get the word out about their particular business or service. To make the right impression it is important to choose a quality printer that can produce excellent work. There are a number of quality postcard printing services that can be found on the Internet or in local stores.

Postcards are the latest trend to promote business visibility to new customers. Large amounts of postcards are sent out to mailing lists, targeting new business. They can be used to either promote a new business or service or to communicate special sales and giveaways. However you decide to use them, excellent quality is a must if you want to make a professional and positive impression.

There are many different services available when it comes to developing your print order. It is first important to know the type of paper and finish you would like on your cards. Select the best look that fits your budget.

It is a good idea to choose a print company that also does design work. If you need help on the design and layout of your postcards, they have graphic designers that can create something that will grab the attention of potential customers. Most presentation folder printing companies have design packages to suit a variety of needs. If you don’t have your logo or branding set up, they have designers who can do this for you.

If you go with a large print company you are bound to get a better deal. Because of the large volumes of work they produce, they are able to offer their services at a cheaper rate than smaller operations. But it is never wise to substitute quality for lower costs. Remember, the image of your company will speak volumes to your customers.

Going with a small or large company is a personal choice. Whichever way you decide to go, it is important to know what you are looking for in your postcard campaign. Choosing the right cardstock is important. Your first impression is your lasting impression when it comes to your customers. Hearty cardstock projects value and quality. Customers who see a business can afford such high quality stock are ultimately a business they feel they can trust. Alternatively, cheap, poorly made cards will give off a negative image and customers are less inclined to invest their trust.

When designing and printing your cards, it is important to take size into consideration. Many marketing experts agree that the bigger the better. Large sized cards, anywhere from nine to eleven inches will have a faster and longer lasting effect and response rate. If this is a cost effective option for you, then go big.

If done correctly, postcard printing can help promote your business or service. But presentation folder are great tools to use to promote a positive and lasting first impression.

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Article Citation
MLA Style Citation:
Pate, Ben "The Fantastic And Profitable Realm Of Postcard Printing." The Fantastic And Profitable Realm Of Postcard Printing. 21 Aug. 2010. 6 Apr 2015 <>.

APA Style Citation:
Pate, B (2010, August 21). The Fantastic And Profitable Realm Of Postcard Printing. Retrieved April 6, 2015, from

Chicago Style Citation:
Pate, Ben "The Fantastic And Profitable Realm Of Postcard Printing"

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