Time Traveling Hypnotic Writing

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Were you aware that you can bend the illusion of time by altering how you reference time?

If you weren’t -past- you are now -present- and you will be able to take advantage of this strategy from now on -future.

With any product or service, there are pros and cons. If you’d like to highlight the pros, write about them in the present tense. If you’d like to deemphasize the cons, talk about them in the past tense.

Living in the present and talking about anything now gives it the most life and immediacy. This is where you want to talk about all the great things your buyer gets.

Conversely, you ought to address the drawbacks unless you want extra returns. You don’t have to make mountain of a molehill or unnecessarily scare anyone. Place it gently in the past when they’ve already successfully dealt with the issue.

Deep down, people buy things because they’re looking to feel better. Maybe it’s a dinner at a nicer restaurant or a new car. Help them feel good now by buying now. Talk about the good feelings they will have in the future right now. Help them imagine the pride of ownership or the better experience buying will eventually give them.

Did you notice how I used the technique briefly in the second paragraph?

Here it is again now that you understand it:

While it’s true that you may have been listing benefits and drawbacks aimlessly before, you now know how best to maximize those things. In doing so, you’ll begin to see higher conversion rates and get more bang for your copywriting buck.

Let’s recap… put the drawbacks as far away in the past as you can. Highlight the immediacy of your benefits in the present. And talk about the future great results now too. Time is your friend as long as you recognize how it can help you.

Get Louis’ 12 lesson hypnotic writing home study course on using NLP and hypnotic copywriting go to http://hypnoticwriter.org.

Article kindly provided by UberArticles.com

Topics: Advertising | No Comments »

Article Citation
MLA Style Citation:
Burns, Louis R. "Time Traveling Hypnotic Writing." Time Traveling Hypnotic Writing. 29 Dec. 2009. uberarticles.com. 16 Apr 2012 <http://uberarticles.com/business/advertising/time-traveling-hypnotic-writing/>.

APA Style Citation:
Burns, L (2009, December 29). Time Traveling Hypnotic Writing. Retrieved April 16, 2012, from http://uberarticles.com/business/advertising/time-traveling-hypnotic-writing/

Chicago Style Citation:
Burns, Louis R. "Time Traveling Hypnotic Writing" uberarticles.com. http://uberarticles.com/business/advertising/time-traveling-hypnotic-writing/

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