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An Merchant Account Will Likely Help You Increase Your Credibility

By Jessica Colby

An Merchant Account is one thing that will make it possible to take your website and your business to the next level. Let’s face it, not everyone is exactly eager to toss out their personal financial information at every website offer they come across. Even though you are totally trustworthy and work hard to convince your potential customers of that fact, many will simply not believe it. It’s really not about you. Legitimate concerns abound when doing business on the web.

Using Authorize.Net’s services will provide legitimacy for you, security for your potential clients, and ensures you get paid. They have operated as the premier payment gateway for over 14 years. Your customers will have the assurance their private data is not stored on your site, nor will you have access to it. All of the data is stored off-site at Authorize.Net’s secure data centers.

Let your visitors know this and you’re likely to see your closing rate improve significantly. If you offer subscription services or regular contracts, there is the option to run Automated Recurring Billing (ARB), (which is trademarked by Authorize.Net). You’ll not be storing their information. Once you obtain it, they will be billed without any further input from either party. This is just another way to secure a few more sales you otherwise may have lost.

Using this excellent service will free you from the complicated technology used to route sensitive data to the payment processing centers. This gives your customers confidence and assures that you receive your funds into your merchant account via automated deposits, usually within 48 hours. They also protect you with their trademarked Advanced Fraud Detection Suite which will help you to ID suspicious activity.

Building your business has taken a lot of time, effort and money to drive targeted traffic to your offers. Now, give them every opportunity to buy from you. You’ll be showing your customers you care about their comfort and security when they know you have Authorize.Net involved.

You are also going to provide them with the choice to use the payment method they prefer. Whether it is Discover, American Express, Visa, MasterCard or an electronic check, your clients will know they can proceed with the utmost confidence and that their personal information will remain secure. This kind of customer service will increase sales and bring them back to continue doing business with you.

For some others, they may want to confirm there is a real person behind the business and only pay after they actually speak with someone. When they call, you can close the deal by taking their order with the included Virtual Terminal. The big plus for you is you’ll be able to process payments by mail, or face-to-face if you do any direct selling. That can be a huge advantage for you over most of your competitors.

Getting started is a simple matter of filling out some basic information online. A sales representative will be assigned to walk you through the process. You’ll know all of the fees involved upfront. There is a knowledge base online, or direct customer support via chat, email or by phone during business hours if you ever need any technical support or have any questions.

Having your Merchant Account is likely to easily off-set your costs of doing business, and processing sales, because of the confidence and choices you will provide your customers. Making it as smooth and secure a transaction as is possible will be greatly appreciated by your clients, increase your credibility, and assure your payments.

Learn more about Merchant Account. Stop by our site to find out all about it! You might also want to look at Home Alarms and what it can do for you and your family.

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Article Citation
MLA Style Citation:
Colby, Jessica "An Merchant Account Will Likely Help You Increase Your Credibility." An Merchant Account Will Likely Help You Increase Your Credibility. 7 Jul. 2010. 25 Dec 2014 <>.

APA Style Citation:
Colby, J (2010, July 7). An Merchant Account Will Likely Help You Increase Your Credibility. Retrieved December 25, 2014, from

Chicago Style Citation:
Colby, Jessica "An Merchant Account Will Likely Help You Increase Your Credibility"

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