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An Overview of Charm Company Pandora

By Anita Hale

Pandora isn’t just a moon of Saturn. It’s also a prominent jewellery manufacturer that began life in Denmark. Nowadays Pandora is chiefly known for its range of charms and related jewellery . As of writing, Pandora has made in excess of 800 unique charm designs. These have been sold throughout 50 different international locations. Moreover, it produces a multitude of additional jewellery, including rings, necklaces and earrings.

The organisation’s roots lie with husband and wife team Per and Winnie Enevoldsen. Per was originally a successful goldsmith. In 1982 the pair opened a jewellery shop in Denmark’s capital, Copenhagen. During this time they often travelled to Thailand to source jewellery which they could sell back home.

But by 1984 the couple decided that they wanted to be more than a jewellery retailer. And so they chose to zero in their business efforts on as well as retail. They quickly got to work opening a production facility abroad and called it Pandora Productions. They selected Lone Frandsen to create their own jewellery collection which the facility would make.

By 1987 the organization had become rebranded as only Pandora. Manufacturing was brought back to Denmark with a head office situated in Copenhagen. That same year the business opted to finish all of its retailing activity. This indicated that Pandora was in essence a jewellery maker and wholesale vendor.

Pandora gained another jewellery designer in 1996. Lisbeth En Larsen was given the job of working with Lone Frandsen to design a concept of jewellery that would be distinctive to the Pandora range.

It was in 2000 that the key moment for the jewellers came about. That was the year that Pandora produced its first offering of charms and accompanying bracelets. It had been a shrewd announcement because charms were coming back into vogue. Pandora also used a clever marketing slogan of “one charm for every unforgettable moment in your life.” These new charms were manufactured from quality metals such as sterling silver and gold. In addition, Pandora introduced a multitude of murano glass charms which were handmade on the Venetian island of Murano. This balance of superior materials and the extensive choice of designs made the charms very popular.

But the master stroke was that every single charm was made using Pandora’s branded threading technique. This meant that each charm needed to be attached over the threaded ends of the Pandora bracelet to fasten it. This ensured that users could only secure their Pandora charms onto a Pandora and not a rival brand’s.

You can find out where to buy pandora jewellery from many pandora uk resources.

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Article Citation
MLA Style Citation:
Hale, Anita "An Overview of Charm Company Pandora." An Overview of Charm Company Pandora. 9 Apr. 2013. 6 Aug 2014 <>.

APA Style Citation:
Hale, A (2013, April 9). An Overview of Charm Company Pandora. Retrieved August 6, 2014, from

Chicago Style Citation:
Hale, Anita "An Overview of Charm Company Pandora"

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