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Lawyers: Are You Monitoring Your Online Reputation?

By Mike Cross

With the speed of information travel on the internet, it’s more important now than ever before that you monitor what people are saying about you. In addition, you need to add to the online conversation so that you have a presence and forum for building your own reputation.

I want to address not only ways you can build your reputation online, but also some suggestions for tracking what is being said about you.

1. Create a blog and regularly contribute to it – By writing articles about the fields of practice you work in is a great way to build trust and reputation. Others will look to you as an expert and you will build a great catalog of material to “show off” to prospective clients.

2. Sign up for Google Alerts – With Google’s free tracking tool, you can submit terms you want to keep track of. By entering in your name, the name of your law firm, competitors, etc. Google will email you results when new instances of the words you are tracking appear on the internet. This is a convenient way to monitor what is being written about you and your firm.

3. Check out the Twitter search service – Twitter enables you to search the tweet stream for real time conversation. By searching for your name or the name of you firm you can see almost instantly when others are talking about you and your brand.

4. Get active on LinkedIn, Digg, and other social media – Taking the time to answer LinkedIn questions, submitting articles to digg, and joining LinkedIn groups you can actively participate in the conversation. This will help build connections….and your reputation.

Fundamentally, interactions on the web are very similar to those in the offline world. As you get recognized as a thought leader in your areas of expertise, people begin to trust you and your reputation gets built. This comes in especially handy if others write negative things about you or have questions about your work.

When others write things that are negative or complain about and experience with your firm, this is an opportunity to track what is being said and respond accordingly. Most often, the situation can be diffused and turned into a positive for your firm.

Taking the time to monitor your web presence and developing a following as a thought leader in your field will pay big dividends later on. To convert prospects into clients, there is no better tool than establishing trust and expertise.

Our Internet marketing for law firms service is built on transparency and accountability. With so many Internet marketing for law firms solutions out there over promising and under delivering, isn’t it time you tried one that is accountable to you?

categories: lawyer marketing,advertising for lawyers,online reputation,internet marketing,reputation,social media,blogging,legal,twitter,linkedin,branding,marketing

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Article Citation
MLA Style Citation:
Cross, Mike "Lawyers: Are You Monitoring Your Online Reputation?." Lawyers: Are You Monitoring Your Online Reputation?. 26 Jun. 2010. 3 Aug 2014 <>.

APA Style Citation:
Cross, M (2010, June 26). Lawyers: Are You Monitoring Your Online Reputation?. Retrieved August 3, 2014, from

Chicago Style Citation:
Cross, Mike "Lawyers: Are You Monitoring Your Online Reputation?"

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