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Blog Settings You Need To Update To Lift Your SEO

By Gail Ramberg

Now that you have your blog set up, it’s time to start reaping the rewards, right? If you are blog marketing you are already aware of the steps to get it published – get a topic, write a post rich in keywords, post it, ping it, bookmark it and send it to your list. After that the search engines should find it, move your website to the top of the rankings so that you get 6 trillion visitors to your site by next week. OK, you know that it doesn’t actually happen that fast, right? Do you know one of the reasons it is slow is because some of your blog settings might be actually hurting you more than helping you?

I am going to tell you about some of the blog settings that you can update so that this will stop happening to you.

Permalink Settings – The original settings on most blogs use numbers at the end of each permalink. For example: domain.com/?p7890. Do you know how much importance the 7890 has with Google? Zero. Do you know how much more it would mean if the 7890 was replaced by your post title which includes your keywords? A whole bunch. You need to update your blog settings to do this. However, if you already have posts out there in internet land you can’t just change the name of those old links without making arrangements to transfer the links. The Redirection plugin (John Goodley 2.1.25) will make this transfer for you so that you can make your old permalinks more SEO friendly. This plugin will also let you take out the generic words from your title so it’s more specific and streamlined (the way Google likes it). The permalink for each post should include your keywords, be short but still make sense to someone who looks at it.

Your Canonical URL – Unless you tell them differently, the search engines think that your site using the “www” and not using the “www” are two different sites, even though it’s the same website. This is not good for quite a few reasons. Your blog settings need to be updated to fix this so all traffic is being sent through one address. The Redirection plugin that I mentioned above will handle this. Another option is to use the Google Webmaster tools to set the canonical address for your site.

Avoid The Appearance Of Duplicate Content – From the perspective of the reader it makes sense so that the content on your site can be found multiple different ways. However, be careful how you do this. If the posts on your site can be located by the name of the post as well as by the archives of the category, tags, date, etc. the search engines may see this each place as duplicate content. Again… this is not a good thing. If the settings of your theme allow it you need to update them so the search engines do not see those archived pages. If your theme doesn’t allow this customization, the plugin from Joost DeValk (Robots Meta) will let you.

These are just a few of the blog settings you can change when you set up your blog. There are many, many more out there. Make sure you look for these. All you have to do for most of them is to make the update to your blog settings once and it will help your SEO automatically after that.

Gail Ramberg will teach you more details regarding how to set up a blog that can help you increase the SEO rankings for your blog. She will also show you how to separate a genuine internet marketing business opportunity from the scams.

Article kindly provided by UberArticles.com

Topics: Blogging | Comments Off

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Article Citation
MLA Style Citation:
Ramberg, Gail "Blog Settings You Need To Update To Lift Your SEO." Blog Settings You Need To Update To Lift Your SEO. 7 Aug. 2010. uberarticles.com. 14 Aug 2014 <http://uberarticles.com/business/blogging/blog-settings-you-need-to-update-to-lift-your-seo/>.

APA Style Citation:
Ramberg, G (2010, August 7). Blog Settings You Need To Update To Lift Your SEO. Retrieved August 14, 2014, from http://uberarticles.com/business/blogging/blog-settings-you-need-to-update-to-lift-your-seo/

Chicago Style Citation:
Ramberg, Gail "Blog Settings You Need To Update To Lift Your SEO" uberarticles.com. http://uberarticles.com/business/blogging/blog-settings-you-need-to-update-to-lift-your-seo/


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