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How To Get Blog Readers Back

By Dan Serenen

We bloggers have an interesting business

When the concept of blogging first originated, you could compare it to an online magazine. It wasn’t the type of magazine you could subscribe to though. It was like a magazine you browse in Borders and maybe buy, but have to return to get the next issue. Maybe you’d just look at an article and that’s it.

RSS feeders have changed helped this situation, to a degree. RSS feeders alert you when a new blog article is up, and even let you read them in your browser. However, the problem is that for this to work, people need to either have RSS software installed on their computers, or be willing to log into their RSS provider to see your new articles. You can never be sure they’ll see your new content.

Worse than that, an RSS reader can sometimes give your viewers reasons to not visit your website. Since your website content is streamed to the RSS service, the reader can just look at it from their desktop or Google page, and not ever see your site. This will kill your advertising revenue, as you don’t get paid for people that don’t see the ads on your site.

So RSS feeders do not bring people back to your site. RSS still can help you, despite it’s costs. In fact, some bloggers swear by it. However, in terms of repeat visits, there are flaws.

So what’s the best way to handle this?

Email marketing.

When you capture an email address, you thereby turn a visitor into a subscriber. Whenever you have an important update to your blog, you can email your whole list and let them know to come check it out.

It’s probably not a good idea to send your list an email EVERY time you update your site, but it does make sense to alert them now and then. Maybe you have an important “guest blogger” writing, or maybe you’ve been featured in a magazine and want readers to know. You might just have an article you’re proud of and want to share.

The best way to get this started is sign up with a good email marketing program. This is called an “autoresponder.” You write a bunch of emails, load them up, and the program automatically spaces out the emails by as many days as you choose. All your subscribers are “opt-in,” so you’re protected from any spam complaints.

Some people like to give a special “treat” to their new subscribers for signing up. This is often a special report in a PDF file, an audio recording, an online video, or even simply a multi-part “e-course.” This gives someone more of an incentive to join up.

Once you get your autoresponder set-up, you’ll wonder how you ever did business without it.

Are you ready to get a steady fanbase visiting your blog? Then read Dan’s reviews of email marketing services. You will see that email marketing for your blog is the best thing you can do for your business.

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Article Citation
MLA Style Citation:
Serenen, Dan "How To Get Blog Readers Back." How To Get Blog Readers Back. 22 Jun. 2010. 1 Aug 2014 <>.

APA Style Citation:
Serenen, D (2010, June 22). How To Get Blog Readers Back. Retrieved August 1, 2014, from

Chicago Style Citation:
Serenen, Dan "How To Get Blog Readers Back"

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