Marketing Your Business on Twitter: The Social vs. Selling Dilemma

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Micro-blogging sites like Twitter have changed how many companies market themselves on via social media sites. Businesses are seeking innovative ways to gain new friends and followers to transform into potential clients. The difficulty can be parity of product pitch and friendly conversation.

In February of 2009 @AlexKaris posted the following question ion Twitter: What is the NUMBER 1 reason you unfollow people? “Tired of watching them self promote with links and no interaction” was the winning response with 42% of the votes.

My dilemma as a businesswoman on Twitter is the more I communicated and became part of the Twitter community I became cautious about making a full sales pitch to my followers. Early in my foray into Twitter I noticed the followers who only sent out a barrage of sales Tweets with zero interaction became annoying. My goal was to avoid becoming “that guy/gal” who only tweeted 140 character Twitfomercials.

I had to ask myself the following questions. If I communicate too much, too little, send a random sales pitch or lay low will I be unfollowed? How do I advertise my website products and customer service without alienating potential clients? How do I avoid sabotaging my positive Twitter reputation?

I discovered perfect example of finding the social vs. selling balance on Twitter was @ricklondon. Rick London Group, LLC CEO Rick London takes a personal approach putting himself forward as the face of his company on Twitter. He provides links to his humorous cartoons, promotes his celebrity clients & freely interacts within the online community.

With these steps you can market yourself and your brand to the Twitter community. Increase your following first by communication with those in your current network. Tweet famous quote, favorite music and Jokes if you are not comfortable with online conversation. Lastly your tweets can be used to invite and entice your followers into visiting your website.

Lee Hiller is an expert designer of Twitter Backgrounds Her Twitter user name is @thehillers

Article kindly provided by UberArticles.com

Topics: Branding | No Comments »

Article Citation
MLA Style Citation:
Hiller, Lee "Marketing Your Business on Twitter: The Social vs. Selling Dilemma." Marketing Your Business on Twitter: The Social vs. Selling Dilemma. 29 Dec. 2009. uberarticles.com. 9 Apr 2012 <http://uberarticles.com/business/branding/marketing-your-business-on-twitter-the-social-vs-selling-dilemma/>.

APA Style Citation:
Hiller, L (2009, December 29). Marketing Your Business on Twitter: The Social vs. Selling Dilemma. Retrieved April 9, 2012, from http://uberarticles.com/business/branding/marketing-your-business-on-twitter-the-social-vs-selling-dilemma/

Chicago Style Citation:
Hiller, Lee "Marketing Your Business on Twitter: The Social vs. Selling Dilemma" uberarticles.com. http://uberarticles.com/business/branding/marketing-your-business-on-twitter-the-social-vs-selling-dilemma/

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