Owning Your Online Identity: Avoiding Impostors
By Ehud Furman
A malicious blogger or an overenthusiastic prankster can be seriously damaging to your online identity. The time has come to own your online identity and put up a strong defence against potential impostors.
Cover More Ground
Owning all the online profiles for your name is the first step in avoiding impostors. These profiles also help to increase your presence, so remember to optimise them accordingly. Linking between these profiles creates a credible path back to your website or blog.
Protect Your Online Content
Make sure to watermark your images, either with a digital watermark or a visible copyright logo. Including a Terms and Conditions page on your blog or website which clearly specifies ownership can help you in the unfortunate event of future legal processes.
Stamp Out Negativity
A malicious campaign against you can come from all angles, but owing your position in the SERPs is vital to your online identity. Don’t leave it until you need to flush out a damning article from the top spot, take a look at how to build your Google CV.
Know Your Status
Generally speaking, ‘fatal’ brand attacks are the product of not only an unsuspecting victim, but an ignorant one. Being aware of your online reputation is vital to understanding your market as well as finding any disgruntled individuals out there before they move from single blog posts to dedicated blog sites and elaborate masquerades.
Let Your True Identity Shine Through
Operating online often demands full transparency. If your online identity is already well established and your audience knows you well, it should take a lot to lead them astray. Failing that – be sure you know how to constructively respond to negative mentions of your brand, when necessary.
Keep Your Passwords Secure
Last but not least, protecting your personal information and securing your connection is necessary against online impersonators. Use multiple passwords and change them regularly (but never recycle them). Keep your computer safe by installing a firewall and up-to-date antivirus protection.
LookupPage allows you to create and consolidate your online identity. Visit the site for more tips on how to build your Google CV and to establish a web presence for your personal branding efforts.
Article kindly provided by UberArticles.com
Topics: Branding | Comments Off
Tags: Branding, google cv, lookuppage, online content, Online identity, personal branding, web presence
Article Citation
MLA Style Citation:
Furman, Ehud "Owning Your Online Identity: Avoiding Impostors." Owning Your Online Identity: Avoiding Impostors. 28 Apr. 2009. uberarticles.com. 10 Feb 2012 <http://uberarticles.com/business/branding/owning-your-online-identity-avoiding-impostors/>.
APA Style Citation:
Furman, E (2009, April 28). Owning Your Online Identity: Avoiding Impostors. Retrieved February 10, 2012, from http://uberarticles.com/business/branding/owning-your-online-identity-avoiding-impostors/
Chicago Style Citation:
Furman, Ehud "Owning Your Online Identity: Avoiding Impostors" uberarticles.com. http://uberarticles.com/business/branding/owning-your-online-identity-avoiding-impostors/
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