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Co-Branded Cards- A Good Financial Tool With Myriad Features:

By Guest

Co-branded card programs basically work in collaboration of business companies, a bank and an renowned card company such as Visa/ MasterCard. Co-branded cards are extremely popular among different business companies across the world as they offer several advantages.

Businesses can print the name and logo of their company on the co-branded debit cards. This feature of the cards helps the businesses to market their business free of cost. Business organizations can also use these cards to build a good relationship with both new as well as existing customers.

These cards also help the companies to increase their brand recall value and increase the loyalty of the customers towards their business. Through Co-branded card programs, businesses can also learn the spending habits of their customers, which in turn can help them to come up with new strategies, which can give them an edge over their competitors.

Co-branded card programs involve association with esteemed credit cards brands such as MasterCard and Visa, which are accepted all over the globe. Thus, by being in association with these reputed names, it automatically increases the reputation of the business organization.

Businesses can employ co-branded cards to provide special offers and discounts to their customers. Several new schemes can also be developed based on these cards. Such schemes not only draw new customers but increase customer loyalty towards the organization.

Apart from being beneficial to businesses, co-branded cards provide offer huge benefits to the customers. Customers get these cards at cheap price and at faster rate.

Customers can use their co-branded debit cards to pay their monthly utility and shopping bills. These cards function just like prepaid cards. Hence, customers can use these cards for shopping and make payments online.

Hence, a generic card program or prepaid card program can profit both customers and the business organizations. Many companies in Europe, Asia, America and the Middle East have enormously benefited by implementing co-branded card programs.

Businesses across the world have heavily benefited from co-branded cards which function in the same way as prepaid cards.

categories: card programs,cobranded cards,generic card program,co-branded debit cards,VISA,MasterCard,prepaid card programs

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Article Citation
MLA Style Citation:
Guest, Guest "Co-Branded Cards- A Good Financial Tool With Myriad Features:." Co-Branded Cards- A Good Financial Tool With Myriad Features:. 4 Jul. 2010. 20 Oct 2014 <>.

APA Style Citation:
Guest, G (2010, July 4). Co-Branded Cards- A Good Financial Tool With Myriad Features:. Retrieved October 20, 2014, from

Chicago Style Citation:
Guest, Guest "Co-Branded Cards- A Good Financial Tool With Myriad Features:"

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