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Co-branded Cards -Multipurpose Financial Tools:

By Michael Green

Co-branded cards are becoming a huge hit amongst the business fraternity. This is because these cards offer many benefits not only to the business owners but also to their customers.

Since these cards involve the association among a business organization, a bank and an esteemed brand such as Visa and MasterCard, business organizations can use these cards to boost their brand image. Besides, business organizations can adopt prepaid card programs and reduce their payroll and payout expenses.

Several customers across the world have understood the remarkable features of co-branded debit cards. Customers can avail flexible payment facilities with these card programs. These cards are issued very quickly.

Customers can use these prepaid cards to shop even if they fall short of cash. They can also use their co-branded debit cards to make online payments. Additionally, co-branded cards are safer to use and more convenient to carry than hard cash.

Co-branded cards have unique customer-friendly features. Co-branded card programs enable businesses to strengthen their bonds with their customers. They enable business organizations to acquire new customers and boost their customer loyalty.

Branded card programs work in association with esteemed credit card providers, such as MasterCard and Visa. As these esteemed cards are accepted all around the world, they provide businesses huge exposure in the international market. Hence, businesses are able to not only increase their customer base but also increase their brand visibility in the market.

Business enterprises also come to know about the spending habits of customers with co-branded cards. By analyzing on their spending habits, companies can come up with new marketing strategies to profit the organization. This can also help the companies to remain ahead of their competitors.

Insurance Firms, Forex companies and other financial institutions have been greatly benefited from implementing generic card program. Several companies in Europe, America, Asia and Middle-East have successfully implemented use of co-branded cards and reaped several benefits from it.

Prepaid cards or co-branded debit cards can enhance your business prospects considerably.

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Article Citation
MLA Style Citation:
Green, Michael "Co-branded Cards -Multipurpose Financial Tools:." Co-branded Cards -Multipurpose Financial Tools:. 21 Jun. 2010. 11 Feb 2016 <>.

APA Style Citation:
Green, M (2010, June 21). Co-branded Cards -Multipurpose Financial Tools:. Retrieved February 11, 2016, from

Chicago Style Citation:
Green, Michael "Co-branded Cards -Multipurpose Financial Tools:"

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