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Create A High Impact Trade Show Booth To Make Lasting Impressions

By Jesse F. Reagan

Lots of businesses around the country will rent exhibition space with the aim of promoting their company and products. Once you have rented your space for a future exhibition, it is important that you devote time and energy into your trade show booth.

Many companies though have made the mistake of not creating a high quality trade show booth, therefore creating a bad impression of their business whilst at the same time, wasting money.

The best trade show booth is eye-catching and makes a good impression upon first sight. If your trade show booth does it’s job properly, the customer will express further interest in your company and your product. If the trade show booth does not do it’s job, potential customers will walk over to your competitors.

There are a number of factors that make up an eye-catching trade show booth. The first is your trade show displays materials. They need to sum up your company whilst at the same time being attractive to the eye. Remember to display your logo and company name. Trade show display materials will need to cover the back and sides of your trade show booths so a comfortable scene is created for you to chat to potential customers with no interruptions.

Once you have created your side and back display panels then you can move onto your props. Props are as equally important as your panels and they can be anything you want them to be. A short two-minute video, display models of your products or brochures for the customer to take away with them.

Consider a table top display that allows you to showcase working demonstrations of your product. A panel could show a two-minute video encouraging the customer to ask further questions or complete a sign up form.

If you have a lot of products then a stand with brochures to take away is a good option. After your display panels, props are the second most important aspect of a trade show booth so be sure to display these props in the right way.

If you are not experienced in making a trade show booth then it may all seem overwhelming at first. Find out details of the nearest exhibition to you and visit it to see how traders have set up their trade show booths, once you have a good idea of what works and what doesn’t then you can also seek the help of a trade show booth company.

These companies are experienced and professional, they will be able to put together a package that takes care of every aspect of a trade show booth. The package will be tailored to your requirements and the effect that you want to achieve. The perfect trade show booth will not only take your business to another level but it will also earn you loyal customers for life.

Jesse F. Reagan is a writer for Pop And Exhibits which offers Trade Show Booth and Trade Show Displays as well as a wide variety of other items.

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Article Citation
MLA Style Citation:
Reagan, Jesse F. "Create A High Impact Trade Show Booth To Make Lasting Impressions." Create A High Impact Trade Show Booth To Make Lasting Impressions. 12 Jul. 2010. 12 Apr 2015 <>.

APA Style Citation:
Reagan, J (2010, July 12). Create A High Impact Trade Show Booth To Make Lasting Impressions. Retrieved April 12, 2015, from

Chicago Style Citation:
Reagan, Jesse F. "Create A High Impact Trade Show Booth To Make Lasting Impressions"

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