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Getting A Business Domain Name As An Important Investment

By Stephen Grisham, Sr.

Naturally, it’s very important that the customer can locate the website easily. This is why choosing a domain name should center around this vital objective. Unless your business website is simple to find, your traffic and sales are going to suffer. Naturally, choosing a domain name should not be treated like a trivial matter. Your businesses success or failure might depend on it.

There are good reasons that a domain name exactly matches the name of the business. For starters, this will make it simple for potential users to recall your website’s name. Also, this permits the average person to guess the website and locate it right away without having to use a search engine to find it. The fact is that coming up with a domain name that is still available can be a challenge. All too often, though, the exact name of an existing business may already be utilized by other websites, and even all the logical variations of that name may be unavailable to you.

When that happens, the best alternative is to pick keywords which are related to the business and its goal. Search engines work by means of keywords. Selection of rich keywords can help position a business correctly so that when a potential customer enters that keyword into a search engine, the business will be among the top results. Something else that can be done is to register several keyword-associated names and redirect them to the actual website in an effort to maximize traffic.

By choosing rich keywords, a business can position itself so that a potential customer can locate the business easily when entering specific keywords into a search engine. An additional choice is to sign up with various keyword-connected names and link them to a working website to be able to maximize traffic.

It may be possible to avoid this to some degree by registering both versions of the domain name — one that includes the special characters and one that does not. Distributing business cards featuring the web address prominently displayed, being certain that Internet users are aware of the special characters and where they’re placed, will help to avoid losing potential business.

Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. Please visit if you are looking to create a website, or if you just need a few changes to an existing site, InfoServe Media also offers website maintenance.

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Article Citation
MLA Style Citation:
Sr., Stephen G. "Getting A Business Domain Name As An Important Investment." Getting A Business Domain Name As An Important Investment. 4 Jul. 2010. 9 Feb 2016 <>.

APA Style Citation:
Sr., S (2010, July 4). Getting A Business Domain Name As An Important Investment. Retrieved February 9, 2016, from

Chicago Style Citation:
Sr., Stephen G. "Getting A Business Domain Name As An Important Investment"

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