Being part of the internet revolution has become a fundamental part of millions of businesses and individuals all over the world. It is sometimes hard to remember a time when you couldn’t tap into this huge resource at will. For those that have a web presence the registration of a domain name would have been the logical jump-off point for the process.
An effective domain name is about as important a part of a web based identity as the location is of a land based store. If your shop is stuck around the back of a shopping centre you are going to loose out on a lot of casual foot traffic. The same applies to a website that has a domain name that does not draw relevant traffic.
For the uninitiated, a domain name is simply a recognisable face for what would otherwise be a cold, clinical numeric identifier for your specific slice of web space. This name should, ideally, allow someone unfamiliar with your website to get a good idea of what services you offer or what you do.
Domain names that make a direct reference to a sites core purpose are far more effective at drawing relevant search activity which in turn translates to higher conversion rates and better sales. So a good domain name is worth its weight in gold and new site operators should put as much effort as is possible into making sure they take advantage of this potential.
This is where the catch comes in. Finding suitable, and more importantly, available domain names is getting harder by the day. Conservative estimates have the number of new web identities registered daily at over 100,000.
Buying established domain names can be facilitated in one of two ways – direct purchasing and brokerages. The former is a little out of the league of the inexperienced web operator and negotiating for active domains particularly is best left to the brokers as they have the industry knowledge.
An established domain name is very much like a franchise business. The marketing is in place, the brand is recognised and all you have to do is get on with making the branch work. Existing domain names may currently be in use by a site, used as a link or be expired.
The costs of using the services of a broker are also typically low enough to make this an attractive option and their expertise in the market is often of incalculable value to those with little or no experience.
Either way, buying and established domain name remains one of the most effective and quickest ways of getting online with a killer domain name and will certainly remain one of the most popular.
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MLA Style Citation:
Servage, Louise "Getting On The Internet In A Hurry – Buying Established Domain Names.." Getting On The Internet In A Hurry – Buying Established Domain Names.. 27 Jun. 2010. uberarticles.com. 4 Aug 2014 <http://uberarticles.com/business/domain-names/getting-on-the-internet-in-a-hurry-buying-established-domain-names/>.
APA Style Citation:
Servage, L (2010, June 27). Getting On The Internet In A Hurry – Buying Established Domain Names.. Retrieved August 4, 2014, from http://uberarticles.com/business/domain-names/getting-on-the-internet-in-a-hurry-buying-established-domain-names/
Chicago Style Citation:
Servage, Louise "Getting On The Internet In A Hurry – Buying Established Domain Names." uberarticles.com. http://uberarticles.com/business/domain-names/getting-on-the-internet-in-a-hurry-buying-established-domain-names/
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