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Business Expansion with Ebooks

By Charles Stone

Businesses of whatever size are expanding with ebooks. An electronic book is a paperless book in digital format that you can download to your computer, hand-held or other reader gizmo. It can be read by employing a program like Adobe (for .pdf formats) or Microsoft Word.

Here are many ways to grow your own business operations with ebooks.

Selling – An electronic book offers an inexpensive method of manufacturing full-color marketing materials complete with graphics and audio elements. Find good software or hire someone to help create your ebooks. Grab a digicam and start snapping shots of your products , people using your services and products, your employees, for example. Then show off your shots, your products and describe your services with incredible power-packed presentations; web pages with interactive links for sound, visible presentations, communications (emails or forum posts) and more.

Education – When your goods and services need explained, teach your prospects and clients with ebooks. Have sample or short versions available for trial offers or free downloads. Then include full on detailed editions with product/service purchases. Educate with visible, sound and interactive point-and-click methods. Invite questions and feedback from receivers for improvements on future product and service development.

Communications – How many times do you get an e-mail you with a question – the same question over and over gain it appears that needs a book-length answer. Maybe questions like, “How do you create a basic website?” or “How can you market on a tight budget?” induce lengthy replies. Well, now you can write one long answer, change it into an e-book and send it out, continually and free up extra time for other things. AND include your own promoting info within so that readers can look you up on the Internet, pass your info along and give others the opportunity to find you, too.

New Release – Use surveys and take polls for fresh product creation. Include a link to an internet page with a questionnaire and free download for recipients on completion.

Sales Reps – Arm your marketing representatives with pro, top-quality full-color media/product/service information kits presented thru your ebooks to share with local paper, radio, TV and other media reps, visitors and potential clients at trade shows and other events.

Set up an introductory page in your PDF, then an index where people can click and quickly find your History, Mission Statement, product and service outlines and images, Contact information, Testimonials, etc. Then copy the ebooks to disks and CDs to disburse at events. This gives folks the chance to learn much more about you when they've got more time after. So grab your cyber-pencil or keypad and start writing! Ebooks can undoubtedly enlarge your operations.

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Article Citation
MLA Style Citation:
Stone, Charles "Business Expansion with Ebooks." Business Expansion with Ebooks. 24 Feb. 2012. 18 Jul 2014 <>.

APA Style Citation:
Stone, C (2012, February 24). Business Expansion with Ebooks. Retrieved July 18, 2014, from

Chicago Style Citation:
Stone, Charles "Business Expansion with Ebooks"

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