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How To Outsource Those Routine Internet Marketing Tasks

By Jessica Silason

If you’re considering outsourcing, you’re not alone. Outsourcing has become more and more popular as a way of expanding the work hours in a day. When you make the decision to contract with people or companies, you can rapidly expand your business by providing additional products and services. Or you may just want to improve your current service delivery.

Outsourcing or contracting for services may take some time to get the right people up to speed with the way you want things done.

How do you make sure work is done your way? First, you need to list the routine tasks, those ones you do everyday. This includes not only the big tasks, but the minor ones that often get forgotten or lost in the shuffle of ‘must do’s’ every day. When you have you list together, then see how those tasks fit your marketing plan.

Often business owners outsource and are disappointed in the results. This is a result of the initial planning. The business owner needs to determine the marketing or business strategy and then decide which tasks work to achieve those tasks. Do you need a consistent person performing the task? If you need consistency you may want a long term contractor for your project. On long term projects, make sure to check references and recommendations. You don’t want a contractor who doesn’t know how to perform the tasks.

If consistency is not an issue, then you can look for people who want short term projects. Outsourcing sites like,, are all good places to look. When using these services make sure you check out the ratings. You want to work with people who are willing to work and do a good job.

With outsourced projects, you will find communication is key to the successful outcome. From the beginning define how you want to communicate. You can choose phone, email, Google Docs, Skype or other method. Since people can be located in other time zones and speak languages other than English, clear and consistent communication is needed to prevent problems and misunderstandings.

The time to set up expectations of what is expected in an outsource project is before it starts. A written work for hire agreement is essential to avoid problems and difficulties later. Make sure your work for hire agreements are clear and keep your outsourced project people independent contractors.

The status of independent contractor is determined by a set of rules developed by the IRS. These rules determine whether a person you pay, is an employee or an independent contractor. If you fail to follow the independent contractor rules, the person you outsource work to could be considered an employee. You could then be liable for back taxes, penalties and interest. To see the rules, go to

Using a work for hire agreement is critical toward protecting the independent contractor status of your outsourced project. Include details of your project, time lines, payment, and exactly what is needed to complete the project.

Want to know the secrets of how to outsource safely go to Internet attorney Mike Young offers more of the pitfalls and problems you can have with outsourcing and the ways you can avoid the problems.

categories: how to outsource,outsourcing tips,how to outsource successfully,internet marketing,online marketing,e business,small business marketing,home based business

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Article Citation
MLA Style Citation:
Silason, Jessica "How To Outsource Those Routine Internet Marketing Tasks." How To Outsource Those Routine Internet Marketing Tasks. 10 Jul. 2010. 5 Aug 2014 <>.

APA Style Citation:
Silason, J (2010, July 10). How To Outsource Those Routine Internet Marketing Tasks. Retrieved August 5, 2014, from

Chicago Style Citation:
Silason, Jessica "How To Outsource Those Routine Internet Marketing Tasks"

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