Effective Design And Layout Help Generate Higher Conversion Rates While Analytics Improve Website Performance

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Many business owners are mistakenly under the impression that top ranking results with major search engines is all that is required for a website to obtain a high conversion rate. However the overall design, layout and content of a site play an even bigger role in converting a visitor to an actual sale.

In today’s marketplace staying competitive means a business must establish an effective Internet presence by developing a website that will not only make goods and services more accessible, but will also serve as a branding tool, bring in a high lead-to-traffic ratio and maintain top page ranking.

This is why it is so important to have a website designed for peak performance. Professional Design Layout The basic principles of effective web design are a clean layout, easy navigation, attractive images and informative content. However making a website that will stand out among the competition, perform well and result in high conversions also means utilizing specific design strategies that are proven to work. The Design Strategies for an effective website include: Page Focus – What is the focus of the page? An effective site will draw the eye directly to relevant information such as the telephone number or call-to-action button. Industry Specific Format – Is the website Industry specific? Adhering to the generally accepted design format for a particular industry is important to maintain credibility. Balance – Is every page easy to read? While the simplest designs are often the best and most effective, they are also the hardest to achieve. Less is more in regards to website design and over-populating a site will only leave readers struggling to find information. A well balanced site makes everything easy to access, has structure and will increase traffic. Analytics – Having the data available to adequately measure the effectiveness of a website’s performance gives owners the information they need to make pro-active decisions about optimization.

Best Practices The placement of the key elements of a message can mean the difference between a successful website with a substantial ROI and a poorly performing website that does little to increase profits. Each website has prime real-estate and advertisement placement is crucial to its overall performance. For example, the correct location of the “Buy” button, a telephone number, e-mail address, special offer or other advertising will significantly raise conversion rates.

Heat mapping provides data by locating the exact elements visitors are clicking on. How this features works is a comprehensive, visual representation of what visitors are focusing on and is clearly indicated by using a color coded map to report the areas receiving the highest amount of clicks.

Staying Competitive A web designer will give a site the professional image and advantage it needs to stay ahead of the competition. Page conversion ultimately depends greatly on the layout and by utilizing a strategically designed site as well as adding the proper analytics tools owners can be confident that their website will deliver peak performance.

Web Loft Designs, that is specializing in custom WordPress web sites for businesses, offers free consultations in the areas of website design, functionality, and online marketing including SEO and social media. Visit our web design portfolio to get an idea of what we can do for you.

Article kindly provided by UberArticles.com

Topics: Ecommerce | Comments Off

Tags: affordable custom web design, business website development, custom web design, custom web design companies, Ecommerce, eCommerce Design, ecommerce web designers, online marketing, small business web design and development, Web Design, Web Development, website design firm

Article Citation
MLA Style Citation:
Marsh, Marina "Effective Design And Layout Help Generate Higher Conversion Rates While Analytics Improve Website Performance." Effective Design And Layout Help Generate Higher Conversion Rates While Analytics Improve Website Performance. 15 Nov. 2010. uberarticles.com. 7 Apr 2012 <http://uberarticles.com/business/ecommerce/effective-design-and-layout-help-generate-higher-conversion-rates-while-analytics-improve-website-performance/>.

APA Style Citation:
Marsh, M (2010, November 15). Effective Design And Layout Help Generate Higher Conversion Rates While Analytics Improve Website Performance. Retrieved April 7, 2012, from http://uberarticles.com/business/ecommerce/effective-design-and-layout-help-generate-higher-conversion-rates-while-analytics-improve-website-performance/

Chicago Style Citation:
Marsh, Marina "Effective Design And Layout Help Generate Higher Conversion Rates While Analytics Improve Website Performance" uberarticles.com. http://uberarticles.com/business/ecommerce/effective-design-and-layout-help-generate-higher-conversion-rates-while-analytics-improve-website-performance/

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