Most people know what the Yellow Pages are. It has been around for years and is still a valuable aid that people can use to locate items or services that provide the answers to numerous daily needs. It is worth asking though whether the Yellow Pages is still the best product search tool. Competing online services like Google and other search engines are starting to show signs of taking the lead. In a Google vs Yellow Pages scenario, whose side will you take?
There are no famous studies that cite statistical insights on whether print media still trumps online competition. One street survey conducted by Melbourne SEO services however presents some astounding insights. In one of the best viral marketing video presentations made, respondents show that the days of print material dominance may soon be nearing an end.
Survey results show that 53.85% of people asked do not use the Yellow Pages and that 92.86% turn to Google when they want to find products or services. All the respondents use the popular search engine every single day. What this means for the Yellow Pages and other forms of similar print media is obvious. Their days are numbered. A time will come when people will flock almost exclusively to online consumer resources and tools.
Business owners should be quick to identify what survey results imply. Anyone who owns a business, even if it is a physical offline one, now needs to pay attention to search engines. Google now places entrepreneurs in the unique position to have their products and services found almost instantly online.
The survey didn’t end with pitting Google and the Yellow Pages. The all important question was: How do people use search engines? One question posed was whether respondents had any knowledge about SEO. Only 7.14% of them did. That means a lot of people don’t really care how search engines work. Because Google is also fast becoming an international household name, people simply trust the results that it shells out on its pages.
Aside from asking about SEO knowledge, respondents were also asked which sites they clicked on after searching. A good 46.15% said they clicked on the first few sites on results pages. All the respondents never went beyond the first page of results. The additional implication of this finding on businesses is very significant. If you want to be found and to generate better sales, you need to make sure that you get to the top of Google results, or at very least, the first page.
Everything points to one important fact. Entrepreneurs need to spend time and resources on SEO methods and techniques. If you aren’t inclined to learn the ropes yourself, you have to tap the right service providers to help you out. Skip SEO and you will be skipping the chance to make profits.
The Google vs Yellow Pages debate is far from over. There are indications that the Yellow Pages is doing its best to revive the need for printed advertising. It might therefore stay alive for several more years. It should be obvious now though to every business owner that search engines are the best tools to use for business success.
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Topics: Ecommerce | Comments Off
MLA Style Citation:
Slidell_, Reed "Google Vs Yellow Pages- Which One Do People Use More?." Google Vs Yellow Pages- Which One Do People Use More?. 23 Jun. 2010. uberarticles.com. 20 Aug 2014 <http://uberarticles.com/business/ecommerce/google-vs-yellow-pages-which-one-do-people-use-more/>.
APA Style Citation:
Slidell_, R (2010, June 23). Google Vs Yellow Pages- Which One Do People Use More?. Retrieved August 20, 2014, from http://uberarticles.com/business/ecommerce/google-vs-yellow-pages-which-one-do-people-use-more/
Chicago Style Citation:
Slidell_, Reed "Google Vs Yellow Pages- Which One Do People Use More?" uberarticles.com. http://uberarticles.com/business/ecommerce/google-vs-yellow-pages-which-one-do-people-use-more/
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