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How Can Email Marketing Help Your Business?

By Tona Mitchell

Using email as a marketing medium has turned out to be one of the most effective ways of reaching your existing customers and getting new ones. Other online marketing methods such as banner ads, PPC, etc can prove to be expensive on the long run, especially since there are no “repeat customers”. Email marketing on the other hand helps you send your message to a targeted audience who is interested in what you’re offering.

In today’s world of technology, email has become a powerful marketing tool when it’s combined with the Internet to make it possible to contact a lot of your customers and potential prospects. There are loads of benefits a business can derive through an active email marketing campaign. Just like any other online marketing tactic, even this medium can give some really amazing results and a handsome return on investment on the long term. Unfortunately, if it is not done correctly, it can lead to very large losses as well. The following outlines some email marketing tips to allow your email marketing campaign to enjoy the success that your business deserves, using proper management.

First, remember that an email marketing campaign should not be used improperly. You don’t want to be thought of as a spammer. That’s why its important not to send emails that are not targeted properly. You need subscribers, people who have given their permission for you to email them by signing your list, before you start sending emails. There is also a safety issue as well when you send bulk emails to unknown parties. If your hosting registrar is contacted by someone complaining that you are sending spam, it will create problems for you and your site. Instead of doing that you should focus on building your own email list of targeted subscribers. This helps to ensure that you get the best results possible from your email marketing efforts. You can start building your own list by simply subscribing to an autoresponder service such as Aweber or GetResponse. These two are considered the best of the autoresponder services, but there are others out there as well. Once you sign up with these services, they will create a subscription form for you and put it on your website so that people can choose to subscribe to your newsletter or ezine by providing you with an email address. This will start you on the path to doing email marketing in the correct manner.

Coming to the content of your email, you should try to blend your sales pitch with information about the market. A lot of folks will sign up for email list to receive more current market information and stay updated on what it’s doing. They have the need to discover more about the subject. No body wants to be pitched again and again without getting any value out of it. You will see that the subscribers’ numbers will start to drop and the conversions will also go down if you don’t focus on giving quality information to your email list. If you include an article you wrote, consider including tips for success and any other strategy that may be of use to your subscribers. Send these people emails that relate to whatever your product is, make it useful and entertaining, and you will see your profits rise. No one really minds being recommended. No one wants to deal with the hard sell. And that’s what you should do.

When visitors to your website begin to opt-in to your email list, you now need to begin building a relationship with these potential customers. Since these potential prospects have given you permission to contact them, you can use this to develop a strong relationship with these subscribers. Those communications are the critical part of your email campaign, and you need to create and provide an informative and current ezine or newsletter which is updated regularly. It is important that you do not send emails too frequently, or people will be likely to unsubscribe from your list. It is recommended to not send emails more than once or twice a week. The final part in building a successful email marketing campaign is to always follow up with your subscribers with surveys, informative tips and other helpful information. Keep your list current and active with effective follow-ups, and you will have the satisfaction of seeing your business grow and prosper over the long term.

As you can see, making big money on the internet requires building your list. There is a good service called Aweber. For more information, plese visit Aweber, a site that reviews all the top web hosts on the web.

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Article Citation
MLA Style Citation:
Mitchell, Tona "How Can Email Marketing Help Your Business?." How Can Email Marketing Help Your Business?. 2 Jul. 2010. 19 Sep 2015 <>.

APA Style Citation:
Mitchell, T (2010, July 2). How Can Email Marketing Help Your Business?. Retrieved September 19, 2015, from

Chicago Style Citation:
Mitchell, Tona "How Can Email Marketing Help Your Business?"

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