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How To Make Money Online – Giving People A Great Reason Why They Should Join Your Mailing List

By Andy Shaw

What I’m going to cover here are a few very good reasons why someone would happily give you their email address. The Jargon for this in the Internet Marketing world is an ‘Ethical Bribe’. You effectively give people a reasonable bribe in return for them giving you their email address.

There is very high value for you in creating an excellent ethical bribe. As each name on your mailing list should be worth at least $1/month to you. So if you want to know how to make money online, then getting your bribe right is a key part. For example traditional marketing methods focus mainly on getting a visitor to your website. Now when they then fail to even try and capture their visitors details then it is just plain advertising suicide.

By capturing it then, they have given you permission to go back to them at any time you want to and try to sell them something else. This is the equivalent of not needing to have your shop open at certain hours as now you can turn on the demand for your product or service whenever you want to.

One of the most popular bribes has been the FREE Report or Special Report. This is something whereby you take a chapter of a book you have written, or you go and do some research into a subject online and then compile it all in to create a special report. You then come up with a powerful reason why your visitor may well be interested in having a copy. i.e. this will benefit your life because…

Another great one is to do the same thing with the same info but this time to offer it in a head and shoulders video, or in a Power Point ‘Camtasia’ screen video. This is the way the web is currently heading towards video and audio products, but in a recent test I did, I found the Special Report out performed the same report on video by over 100%. So do not let your own choices be a guide, always test what your market wants.

Other bribes you give away can be free ‘ebooks’ which you have found online. Or you can buy a ‘PLR’ product which has resale rights for you to give away. In other words you just give away another persons product. I find these are ok, but I prefer to create the content myself.

Lets say I was building a mailing list for holiday rentals then I would create a bribe that said, The Top 10 Restaurants in X location as recommended by locals. If you would like my special guide to the very best local restaurants then enter your email address below.

Always remember when you give your ethical bribe not to be tempted to give away poor content. Instead you must always ensure you give only your very best information. The reason for this is, that this is the content which your prospective customer is using to assess how good you are! So you need to give them the good stuff for free. Get your best stuff out to your community for Free. By doing this you will create a fan of your material right from the start.

This of course does not mean your other content can be poor. Very far from it, that has to be great content too. However, if you want to know how to make money online then you want to have raving fans, and they come from your very best stuff. So when you do something really good then simply get it to as many people as you possibly can so that they can rave about you. Your goal is to have them thinking, “Hey this is really great stuff, and if he’s giving all this away free then just how good must the paid stuff be?”

Andy Shaw has been in the field of How To Make Money for a long time and maintains a website about how to Make Money Online where you can get answers to all your questions.

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Article Citation
MLA Style Citation:
Shaw, Andy "How To Make Money Online – Giving People A Great Reason Why They Should Join Your Mailing List." How To Make Money Online – Giving People A Great Reason Why They Should Join Your Mailing List. 30 Jun. 2010. 14 Feb 2016 <>.

APA Style Citation:
Shaw, A (2010, June 30). How To Make Money Online – Giving People A Great Reason Why They Should Join Your Mailing List. Retrieved February 14, 2016, from

Chicago Style Citation:
Shaw, Andy "How To Make Money Online – Giving People A Great Reason Why They Should Join Your Mailing List"

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