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From Spam To Inbox – Creating Curiosity Is The Key

By Katherine Droguett

E-mail marketing is a popular technique to boost online promotional efforts. Not only does it increase your visitor count, it also enhances sales and marketing realm of your business. Your company’s online presence increases manifold if you use it the right way. Besides giving a head start to your sales, email marketing is known to help you win client’s trust. With the advent of the 21st century, more and more businesses are entering the realm of online marketing. Every other person is trying to woo potential clients through emails. Consequently, it becomes difficult for your mail to reach someone’s inbox.

The question every internet marketer asks is: what makes a person click on your mail and add you as a personal contact? How can you lure the client to open your message? Creating subject lines filled with curiosity provide a befitting answer to this question. If the title line of an email creates curiosity in the reader’s mind, he will surely click on it and read the contents to satisfy his curiosity. If you have the ability to write an eye catching heading, the probability of your message being clicked are increased. The magnetic effect of the curiosity laden heading makes a reader click open your email.

I bet you’ve heard the proverb ‘curiosity kills the cat’. It signifies how people seek the mysterious elements and cannot rest until they find it. It is an inherent human trait. This very trait has led to countless discoveries and innovations. Human beings are known to be attracted towards the hidden and the unknown. It is this human quality that you have to exploit while writing the title line of your mail. The rest is done by the reader. A title dripping with curiosity factor will urge the reader to click and please his inner inquisitive trait. His one click can solve your purpose. If the reader is satisfied with the content, he will proceed to visit your website and inquire further about your business.

Let me help you become a little creative while crafting titles for you emails:

1. …. – The four dots is a universal curiosity builder expression. Write your subject line and leave four dots in the end to make it incomplete. The sense of incompleteness or asymmetry increases the curiosity quotient. For e.g. “what an amazing….”Why would someone not click on it?

2. Confront with a Question: Let you title ask a question to the reader. A question right away sends human brain into thinking mode and in order to satisfy his desire, a reader is compelled to click on your mail. For e.g. a question such as, “Do you know the Secret Recipe to lose weight?” will make the reader click the link to know which secret recipe you are talking about.

3. Be Generous and Gift Something: In your title line, distribute free gifts or sample products. When you are offering a free product/sample, people want to take immediate action to claim their gift. In the case of email marketing, the action demands that user click on your mail and read its contents. People are known to chase free gifts and this is surefire method to increase leads thorough email marketing. For example “Free Tool Set worth $150″ generates huge curiosity.

The aim behind writing a great title is to increase the reader’s curiosity. However, in your mail’s content, you need to include ‘a call to action’ compelling reader to visit your site and see the products. Creating curiosity through your title can help you great deed. Email marketing helps increase the traffic on your website and with a good title line you are sure to see an increased sales figure too.

Looking to find the best strategies for email marketing , then **Click Here** to find the best advice on how to create 100s of leads for your online business.

categories: email marketing,creating curiosity in emails,free leads,subject line,email open rate

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Article Citation
MLA Style Citation:
Droguett, Katherine "From Spam To Inbox – Creating Curiosity Is The Key." From Spam To Inbox – Creating Curiosity Is The Key. 12 Jul. 2010. 1 Aug 2014 <>.

APA Style Citation:
Droguett, K (2010, July 12). From Spam To Inbox – Creating Curiosity Is The Key. Retrieved August 1, 2014, from

Chicago Style Citation:
Droguett, Katherine "From Spam To Inbox – Creating Curiosity Is The Key"

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