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Exhibit Rentals – Promoting Your Business And Selling Your Products

By Jesse F. Reagan

If you want to excel your business, find customers, sell or promote a product, then a great option to consider is exhibit rentals. The gains made by hiring an exhibit rental are great, but only if you investigate thoroughly first. The exhibit rental needs to have the potential for 100% profit in order for you to make a gain and not lose hard-earned money.

There are plenty of places to find exhibit rentals. The most simplest way is to find details of future exhibitions that suit your product range and ideal market. From there, speak with the organizers of the exhibition and ask them for an exhibit rental package.

Exhibitions that are run professionally will supply you with a leaflet or brochure giving a full breakdown of the costs involved. The organizers may just hire out the exhibit rentals and leave you to take care of others aspects such as advertising materials, staff, audio or visual promotion. Other organizers however will take care of the package and help you with designing graphic materials or staffing your stand.

Remember to take care of all needs to make sure you gain the most profit from any exhibit rental. A spacious stand close to the customer flow is needed, the location of an exhibit rental and the size of the stand is normally what determines the beginning cost.

If the cost does not include your graphics and back-stand then you will need to ask the exhibition organizers if they can recommend a company. Ideally you should also aim to include some form of visual advertising in your exhibit rental. A two-minute video will attract people to walk over to your store and express interest in your product.

Once you have decided on the location of your stand and the advertising materials that you will use. Then it is time to think about staffing. Two or more members of staff are ideal for exhibitions. One member of staff manning your exhibition rental from 9am to 9pm means a loss of customers. Remember to factor in toilet and lunch breaks, as well as enough staff to be able to devote 100% attention to one potential customer.

Graphic materials are important, you will need a poster for your back-stand that will attract potential customers to wander over to you, you can then introduce yourself and start to talk about your company and its products.

Last but not least, you will need to make sure your customers have something to remember you by. Ideal giveaways at an exhibition are pens, mouse mats, mugs or a simple brochure. This not only helps the customer to remember you and your services but it is great promotion of your product and company.

Exhibit rentals are an excellent way to propel your business into the eyes of the public. Lots of successful businesses started off with exhibit rentals and now have a successful household name. If you are looking to sell or launch a product and increase awareness of your brand then exhibit rentals are the way to go.

Jesse F. Reagan is a writer for Pop And Exhibits which offers Exhibit Rental and Trade Show Rental as well as a wide variety of other items.

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Article Citation
MLA Style Citation:
Reagan, Jesse F. "Exhibit Rentals – Promoting Your Business And Selling Your Products." Exhibit Rentals – Promoting Your Business And Selling Your Products. 12 Jul. 2010. 22 Aug 2015 <>.

APA Style Citation:
Reagan, J (2010, July 12). Exhibit Rentals – Promoting Your Business And Selling Your Products. Retrieved August 22, 2015, from

Chicago Style Citation:
Reagan, Jesse F. "Exhibit Rentals – Promoting Your Business And Selling Your Products"

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