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Publish An Ezine Or Newsletter And Connect With Your Readers In A Whole New Way

By Andy Smith

Many people think you need a product to make any money on the internet. This is not strictly true as you can do so by creating and publishing an electronic newsletter, otherwise known as an eZine. This has a number of advantages which I will outline further.

The best reaction you are looking for is possibly a smile as they halt everything else to hurriedly open your email. But at the very least they will sit back relax and read your offering. If this is the kind of reaction you get out then you have a very valuable marketing and communicating tool in your hands.

There are numerous benefits and advantages of having your very own ezine with readers who eagerly look forward to hearing from you regularly. It gives you the unique chance of having a very strong connection with them that you can exploit to really build and strengthen your brand. What is your brand? It is certainly not your logo or the way you write the name of your business. Your brand is you, the definition of your business and what you stand for in the eyes of the public. Your brand should portray expertise in your field and an authority of sorts which your ezine is perfectly suited to help you communicate very effectively.

You don’t need staff or any expensive printing facility. There are no wages to pay and no time gets wasted either. Just compose the eZine, proofread and then email to your subscribers. It does not get any easier. This is how business is done in the modern world and you can grab a slice of the pie right now in your internet marketing efforts.

To get started you need to be signed up with an autoresponder service such as Aweber. You will then be able to take advantage of the broadcast features available to blast out your eZine to your subscribers.

What should your eZine contain? You should aim for fresh up to date content related to your niche. People always want the latest news and you can find this by looking in publications such as magazines. You may even find something useful on the internet on another website. Whatever you do make sure you do not blatantly copy someone else’s work. They invested a lot of time and effort in their work and it is not right that someone should steal it. If you find something interesting look at how you can rewrite it. Perhaps add some humour into it as this makes the eZine have a less formal tone.

To produce the kind of powerful ezine that we have been talking about throughout this article it is important that you do lots of research focusing on what your readers and prospects really want and are looking for, and then supply it.

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Article Citation
MLA Style Citation:
Smith, Andy "Publish An Ezine Or Newsletter And Connect With Your Readers In A Whole New Way." Publish An Ezine Or Newsletter And Connect With Your Readers In A Whole New Way. 1 Jan. 2012. 28 Jul 2014 <>.

APA Style Citation:
Smith, A (2012, January 1). Publish An Ezine Or Newsletter And Connect With Your Readers In A Whole New Way. Retrieved July 28, 2014, from

Chicago Style Citation:
Smith, Andy "Publish An Ezine Or Newsletter And Connect With Your Readers In A Whole New Way"

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