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Healthcare SEO: Convert Visitors into New Patients

By Sasha Ann

The highest goal of any online marketing strategy is to convert online visitors into potential customers. The same principle applies to the healthcare industry. With the world caught in the Web, majority of internet users prefer an online search for health-related information. That is why healthcare professionals such as doctors of all specialties, plastic surgeons, dietitians and healthcare consultants require online marketing tactics to promote their healthcare practices. As a result, they get enough patients and can run their healthcare practice successfully.

Opt for Healthcare SEO for Maximum Conversions

Healthcare professionals make use of search engine optimization (SEO) on account of its attractive benefits and high returns. If you own a healthcare website you can rely on the services of an outstanding healthcare SEO firm to optimize your web traffic. For converting site visitors into ‘patients’, several tactics can be successfully applied. These include encouraging a site visitor to take a desired action such as more information request, referring the site to a friend, signing in to chat or making a phone call.

Techniques Implemented

Smart SEO providers combine the following techniques to bring about a successful SEO campaign:

  • Reputation management
  • Replacing of unfriendly URLs with SEO-friendly and user-friendly URLs
  • Adding necessary security features to your website
  • Analyze the nature of information site visitors search for
  • Analyze customer reviews and customer calls
  • Metric analysis is done to know how visitors came to your website, the pages they visit before and after
  • Optimization of landing web pages to encourage the visitor linger longer
  • Usability analysis is done to check visitor perception of your site to identify loopholes

Apart from conversion optimization, some other essential medical SEO services are also required for your website to achieve high rankings in search engine results. These include:

  • Optimizing website content
  • Complete On page and Off page SEO
  • Creating optimized title and META tags
  • Building keyword rich content
  • HTML coding
  • Pay-per-click (PPC) ad campaigns, and email campaigns
  • User-friendly website interface
  • URL rewriting and testing of your current website’s condition for the search engines

You can very well outsource healthcare marketing tasks to some reliable SEO company of your choice. In that case, ensure that the company possesses a dedicated team of skilled and experienced SEO specialists who can do the job in the required time limit. Now customized healthcare SEO solutions are available with well-established firms. A number of companies are out there specializing in working with medical men and healthcare organizations. They identify the unique areas of healthcare practices and effectively target them.

About Author

Outsource Strategies International (OSI) is a medical SEO services company in the US, providing a range of efficient SEO services. It offers comprehensive healthcare SEO services that will improve targeted traffic to your website.

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Article Citation
MLA Style Citation:
Ann, Sasha "Healthcare SEO: Convert Visitors into New Patients." Healthcare SEO: Convert Visitors into New Patients. 11 Apr. 2013. 20 Jul 2014 <>.

APA Style Citation:
Ann, S (2013, April 11). Healthcare SEO: Convert Visitors into New Patients. Retrieved July 20, 2014, from

Chicago Style Citation:
Ann, Sasha "Healthcare SEO: Convert Visitors into New Patients"

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