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How Businesses Attract High Quality Employees

By William T Jennings

As an incentive package for new employees with key skills and qualifications, more and more companies in the United Kingdom are including the all kinds of top benefits. One of the most common features of these packages is to include private health insurance. One key question that this might prompt is why, in a country that enjoys free health care for everyone, the promise of free health insurance is an effective lure for new talent.

To explore this isn’t important to think of the advantages that private care offers over the NHS. Crucially, waiting list periods and the lengths of time it takes to be diagnosed, are much shorter in private care. Also, the standard of patient accommodation is better, and there are treatments made available, such as drugs, that aren’t available on the NHS. In the case of some cancers this can make a massive difference in the comfort of the patient, as some life prolonging drugs aren’t made available on the NHS.

With this in mind it’s obvious why there are good aspects for a policyholder. But what’s in this for businesses that are investing their money in what is, essentially, a free gift? How can that investment in health care cover for employees affect them?

Well, a good business will be built on good employees. And attracting the highest calibre of candidate to any organisation is important. Things that could influence a potential employee’s decision about where to apply for a job or to accept a job include the salary, the working hours, the holiday allowance, working environment and promotion prospect. But increasingly, we also see employees weighing up the benefits packages. Offering health insurance could be one thing that a competitor does not offer its employees, which could in turn offer you an edge. Giving people additional incentives to work for your company means that you can essentially attract more candidates to your organisation.

Particular companies of policy provider offer different deals too, so businesses can get a good deal that suits their range and size of employee base, and puts them in the most appealing position for future candidates, as well as keeping current staff happy.

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Article Citation
MLA Style Citation:
Jennings, William T. "How Businesses Attract High Quality Employees." How Businesses Attract High Quality Employees. 18 Jan. 2011. 1 Jan 2015 <>.

APA Style Citation:
Jennings, W (2011, January 18). How Businesses Attract High Quality Employees. Retrieved January 1, 2015, from

Chicago Style Citation:
Jennings, William T. "How Businesses Attract High Quality Employees"

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