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Ideas On Promoting And Marketing Your Book

By Annie M. Jennings

So, you have completed and published your first book. What do you do now? Well, it is time to show you how book promotion and publicity market your book. Although this may appear to be a daunting task, there are numerous opportunities for you to take this most important step.

Hopefully, you chose a topic that has mass appeal. If you did, then there are numerous methods to employ to get you the exposure you need to start selling books. You will need to use the same creativity that was used in composing your book, to market it and to get publicity, so people can find it. Your most effective method will be to do some guerrilla marketing and take it to the streets, yourself. This may sound a little scary, but if done correctly, you will be amazed at the results.

Although the most passive marketing concept is using the Internet, if you are computer savvy, you can launch a blog or a website to promote your book. Getting people to find you then becomes the difficult task and optimizing search engines to promote any particular site can get expensive. If you know someone that can help you here, you can get some outstanding exposure and you are obviously marketing to a very large audience.

Depending on the topic, there will likely be a local radio station that covers a similar topic. They are always looking for interesting guests and topics that may make their listeners more interested. Listen to your local stations and find someone that is normally discussing a topic at least somewhat similar to what you written. Give them a call or send them an email with a biography of you and the book. You will likely hear back from them and you may be on your way. If the topic is more mainstream, use the same process to your local television stations. Again, with the plethora of local programming, you may be able to get a slot on a local morning show or again, a show discussing similar topics.

If you live in a small town, you may need to take a short road trip. Find as many bookstores as you can and contact them. Explain the topic of your publication, why you have written it and how you think it will assist or interest readers. You will likely find several stores that will allow you to promote a book signing event. Most stores are interested in any ways to get customers to come in and with the proper marketing, in this process, you may get to do some live performances, in the form of a discussion group, to explain why they should buy your book. You will need fliers, posters and copies of the book, so get prepared and head out to the shops.

There are so many local radio shows that likely will have a potential slot for you, especially if their show covers any topics discussed in your book. They are easy to contact and are always interested in entertaining guests, as a way to gather more of the listening audience. Every television station and newspaper is looking for great local stories. Contact them, explain the who, what, when, where, why and how’s of your composition and you may find yourself sitting on the stage with a local television celebrity.

All of these ideas necessitate you having a personality! The more of you that you can show in your interviews, personal meetings and book signings, the more people will relate to you and your book. If you do not think that you are capable of handling these ideas, knowing that if they work in one city they will do the same in others, you can revert to a more passive marketing approach. The Internet is the largest marketing opportunity on the planet. However, by creating a blog or launching a website can be costly and time consuming. This is not to say that this is a bad thing to do, but even if you create a wonderful site, but you do not know how to market it, you and your book will likely spend eternity in cyberspace with very few sales.

Other than the Internet, this type of marketing requires you to be personable, professional and prepared. The quality of your book will be perceived by how you present it to the world. So take as much time as you need to get ready for your next and most important task, because if you do not market your book well, no one will likely buy it and your time and efforts will have been wasted. But, if you can convey the real meanings of the book and the potential impact it will have on people, personal contact will go a long way in getting the exposure that you want.

Find additional essential book promotion strategies to help you market your book. Promoting books is easy once you know the promotion secrets of how to make your book a big bestseller.

categories: business,small business,publicity,promotion,publishing,internet marketing,books,communications,marketing,public relations,finance,success,coaching

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Article Citation
MLA Style Citation:
Jennings, Annie M. "Ideas On Promoting And Marketing Your Book." Ideas On Promoting And Marketing Your Book. 15 Jan. 2010. 8 Apr 2016 <>.

APA Style Citation:
Jennings, A (2010, January 15). Ideas On Promoting And Marketing Your Book. Retrieved April 8, 2016, from

Chicago Style Citation:
Jennings, Annie M. "Ideas On Promoting And Marketing Your Book"

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