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Image Is An Important Part Of Business

By Jeff Truitt

Corporate photography is about capturing the look and feel of a person and the company with an emphasis on the face, eyes of the client. This type of photography is not only for corporate portraits; it can encompass any kind of photo shoot done for business. Your photos may not need to be technically perfect but require very good lighting and camera angles to bring the correct facial features and provide depth. Each person has features that need to be enhanced or hidden. The key to great portrait photography is to recognize the difference and adjust the lighting for the best results.

Executive portrait photography is a convenient way to record milestones in your company, document promotions, record new executives board of directors for use on web sites and in print. Photography is important in recording events as it has the ability to generate memories associated with business achievements. Photographers who want the very best quality and the ability to adjust the image later shoot what are known as RAW files. The reason RAW files are superior is the file contains 100% of the information the camera can gather. With RAW files the image can be fine-tuned during post processing to get perfect skin tones, contrast and depth. It is better to reduce the file size in post processing and keep the full size original as back-up.

For first quality business portraits, my clients are usually seated against solid color background and lit with light from a soft box or even a window.Sometimes I use both window light and flash to get the look I want.while a single light may be good for some looks, A second light source can also be used to increase or reduce shadows. This source could be a reflector, a black board to remove light from the scene or a second light. If the background is dark, a hair light may be required to highlight the hair and keep the subject from blending with the background. The camera can be angled down to enhance facial features or angled slightly up to change the look. The same concept is used when photographing with an office or boardroom as the background. It is all about mixing camera angles and light to enhance your client.

Another factor to consider about professional portraits is the cost. Many photographers charge for the photography and also for each print. They usually add a creative fee to the print that can make them quite costly. The reason some prefer to do all the prints is not only to earn extra profit but to contol the quality/ Many consumer printers do no take care of their equipment and the end product may look nothing like it should. It is usually worth the extra cost to use higher price professional print house.

Always consider the use rights of the images. Quite a few photographers allow only limited use of the photos. They may want extra fees for web use or print use. Others limit use to one year and require extra payments if you want to use them past that time period. Always define the use rights and try to get unlimited rights so all of your cost are taken care of at the time of the photo shoot.

This information about was provided by Jeff Truitt. He is a accomplished photographer and has photographer several well known clients. He is available for executive business portraits throughout the country. Due to the lower living cost in South Texas many living on the east or west coast find they can save quite a lot even with the added travel expenses.

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Article Citation
MLA Style Citation:
Truitt, Jeff "Image Is An Important Part Of Business." Image Is An Important Part Of Business. 25 Jun. 2010. 1 May 2015 <>.

APA Style Citation:
Truitt, J (2010, June 25). Image Is An Important Part Of Business. Retrieved May 1, 2015, from

Chicago Style Citation:
Truitt, Jeff "Image Is An Important Part Of Business"

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