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How To Make Money Online – By Building A Mailing List

By Andy Shaw

Following on from my last article ‘How To Make Money Online – By Monetising Your Blog’ then the easiest way to make money I have found online is to create your own mailing list of people who are interested in your niche.

Just imagine for a second if you were able to send out an email to a group of people who you knew were very interested in what you wanted to sell to them. Do you think this would increase your chances of making money online?

This type of marketing is called permission marketing, in other words a person on your mailing list has given you permission to go and contact them again when you want to. At anytime they can come off your mailing list if you go to hard sell on them or spam them. But by them being there, it means you can sell when you want to and you do not have to wait for them to visit organically via the search engine, or pay for them to come to your site.

These people have come along once and ‘opted in’ to your mailing list. So if you’d like the easiest way to make money I have found then you’ll need to create a mailing list. My preferred choice is to use one of the paid for services out there, you can get this for free on some sites but this is the most valuable thing you are going to create and marketing mastermind Jay Abrahams says if the building his business was in was on fire then the only thing he’d grab is the mailing list. As with that you can be up and running and making money again later that day!

So there are several of these databases you can join and the cost varies usually depending on the number of subscribers you have on your list. I personally have mailing lists with Awebber, OneShoppingCart and Get Response. There is no point going into a debate as to which one is best. However, if you are intending to create your own products then you will need a shopping cart, so OneShoppingCart may be a good choice. But it is far more expensive than the other two, so I would recommend one of those to start with.

Once you have decided on your ‘host’ and for this example I will say Get Response then you need to create a new list in it, you will find there are stacks of tutorials for this, some within the site and others on places like YouTube. You’ll also need to pull the html ‘code’ from Get Response and place it onto your website. This sounds much worse than it really is and must not scare you off, it is just a case of copy and paste. Also there are stacks of tutorials from WordPress, Get Response, and YouTube which show you how. However, if you do get stuck then there’s also plenty of forums with people willing to help you out for free.

Once you have your ‘opt in’ box on your blog then now your consumers will subscribe. If you want more of them to subscribe then you will need to give them a good ‘reason why’ they should do so. This is the ‘magic’ bit if you like with building your list and making money as if you give them a strong enough reason why then you will convert a higher percentage of people to join your list.

For example, just imagine you had one hundred visitors a day and you converted just one percent to join your list. The other ninety-nine percent may be gone forever. This by the way is the single biggest reason most people cannot make money online. But let’s say your visitors subscribed at a rate of ten percent or even much higher. The higher your conversion then the more money you will make. As each subscriber to your list should be worth to you at least $1/month and sometimes a lot more. Just a list of a few thousand people could mean being able to quit your full time job to work part time online from anywhere in the world! Why do you think I think that list building a mailing list is probably the best making money idea I have found? In the next article I will cover the reason why someone will want to join your mailing list.

Andy Shaw has been in the field of How To Make Money Online for a long time and maintains a website about how to Make Money where you can get answers to all your questions.

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Article Citation
MLA Style Citation:
Shaw, Andy "How To Make Money Online – By Building A Mailing List." How To Make Money Online – By Building A Mailing List. 9 Jul. 2010. 11 Feb 2016 <>.

APA Style Citation:
Shaw, A (2010, July 9). How To Make Money Online – By Building A Mailing List. Retrieved February 11, 2016, from

Chicago Style Citation:
Shaw, Andy "How To Make Money Online – By Building A Mailing List"

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