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Want To Get Bigger? Techniques To Increase Your News Website Performance

By Bob Jackson

Generating the traffic for your latest news information site can be difficult. You will get the website traffic that you need with simple strategies for SEO. These easy steps will make your site the success that you want it to be.

Imitate. Do you know of sites that are in the same domain as yours and are doing very well? Pretend to be a visitor and take a tour of the sites. Learn what makes them tick and apply same to your site. It is not a crime; it’s a business strategy.

If you have any financial transactions on your web page, your visitors need to be able to make payments through a secure and easy-to-use gateway that safeguards their information. Give them as many payment options as possible, and ensure that your Frequently Asked Questions page has all of the information they need regarding delivery time, your return policy, and order tracking.

Consider including a “breadcrumb trail” on your pages. This is a function, usually at the top of a page, that shows the reader the trail of pages they’ve followed to get to the current one. This makes your site more navigable, and makes it easy for a visitor to return to a site they’ve already been to.

Check for ‘leaky’ pages on your latest news information site – meaning pages that most regularly cause visitors to leave. Make an effort modifying the design and copy on those pages in hopes of getting another click or purchasing action from the visitor.

Look for keywords that have a relation and find out what paid ads show up in the search results. Anyone who is running paid ads for your search terms can be said to be your major competition. Directly compete with those sites.

If you can’t design between two approaches to your latest news information site, try them both out, and see which one gets better results. For example, you can try using two different forms on the same sales page and see which one converts the sale more often. This is called “split testing” and is a great tool for your toolbox.

Don’t just go to the backend of your latest news information site, but visit the frontend on a regular basis. Coming to the home page often will help you notice design elements that could be changed or eliminated. Always search other opinions on your site as well.

People want the information they are trying to find on the internet to be accessible quickly and easily. The information that is being sought should effective and efficient to navigate through by users. Direct links to the information that is sought most often can reduce the time spent finding it by decreasing the size of the path. The user experience is improved when it is hassle free.

Just go to your best search engine and search online for world articles if you wish to enhance your knowledge related to online news.

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Article Citation
MLA Style Citation:
Jackson, Bob "Want To Get Bigger? Techniques To Increase Your News Website Performance." Want To Get Bigger? Techniques To Increase Your News Website Performance. 25 Apr. 2014. 23 Jul 2014 <>.

APA Style Citation:
Jackson, B (2014, April 25). Want To Get Bigger? Techniques To Increase Your News Website Performance. Retrieved July 23, 2014, from

Chicago Style Citation:
Jackson, Bob "Want To Get Bigger? Techniques To Increase Your News Website Performance"

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