The “leaky bucket” marketing scenario isn’t a new topic; it’s been talked about and written about for years. However, this topic is worth revisiting. Site visitor retention is a very real problem for many dental websites. It’s in the “Top Three Major Success Factors” needed to make a website a successful marketing tool.
Fact: A website that doesn’t compel visitors to stay onsite is like a leaky bucket of water. But instead of leaking water, you’re literally leaking potential new patients. If that doesn’t get your attention, think of it this way – You are spending your resources to send new patients to the dentist down the street.
The goal of having a website for your dental practice is to increase your patient base. To accomplish this goal your website has to address more than placement in Google.
Focusing on retention and conversion of the traffic your website receives will help plug the holes. Fix the cause of the leaks, the impact of growth will be amazing.
Start Plugging the Holes:
- Overall appearance: Is it cluttered? Is the text hard to read?
- Is the webpage written for the search engines and not your intended audience?
- Does the web page address the service/product that visitor entered for?
- Is the navigation clear making it easy for site visitors find information easily?
- Is there a direct call-to-action?
- Do you have “Trust Elements” clearly displayed, (i.e. testimonials, professional organizations listed, company profile, etc.)
Conversion and ROI are the buzz words for website marketing today, and with good reason. Your website is one of the most effective marketing tools for your practice. A targeted marketing campaign focused on conversion and ROI is not only smart, but affordable and creates measurable marketing.
Kym McLaughlin is a pioneer in search engine optimization, starting her career in online marketing in 1996. She is the Co-Founder of Winning Smile Marketing, a Charleston, South Carolina based business, specializing in internet marketing and custom web development for dental professionals. Over the past 14 years, her knowledge and ability to grow and adapt to the evolution of the Internet have made her skills and services an invaluable asset. Kym has a passion for helping professional dentists understand and implement online marketing techniques to maximize the potential of their websites to fulfill the organization’s mission, meet the needs of their stakeholders and contribute as worthwhile members of the Internet community.
Article kindly provided by UberArticles.com
MLA Style Citation:
McLaughlin, Kym "Is your Website Leaking New Patients?." Is your Website Leaking New Patients?. 26 Jun. 2010. uberarticles.com. 3 Aug 2014 <http://uberarticles.com/business/internet-marketing/is-your-website-leaking-new-patients/>.
APA Style Citation:
McLaughlin, K (2010, June 26). Is your Website Leaking New Patients?. Retrieved August 3, 2014, from http://uberarticles.com/business/internet-marketing/is-your-website-leaking-new-patients/
Chicago Style Citation:
McLaughlin, Kym "Is your Website Leaking New Patients?" uberarticles.com. http://uberarticles.com/business/internet-marketing/is-your-website-leaking-new-patients/
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