Should You Be Using Video Email As Part Of Your Marketing Campaign? | Uber Articles
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Should You Be Using Video Email As Part Of Your Marketing Campaign?

By Andrew R. Watkins

With the acceleration of e-commerce as an effect of these same technological advancements, email is now a considerable ways of advertising products and services through the internet. With email, advertising copies get delivered straight to a persons inbox; business no longer had to wait for customers to come across their advertisements in the internet.

Video Emails Power

Video email is a modification to proven online marketing approaches. With video email, your recipients no longer have to slog through text marketing copy. Even if your marketing copy contains fantastic graphics and engaging text, you can not always anticipate a specific to review them when other more important email interactions await their attention. Thats why for all the emails you sent out in a day, only a minute portion would respond to your advertisement and visit your website link.

Video emails are more powerful than standard email advertising and marketing copies. Offered an ingenious video email copy, this brief span of time can be enough to excite your recipients interest in your item or services and induce them to take time off their active schedules to visit your internet site. If you question the impact of video discussions as advertising and marketing devices, then you just have to think about the huge boost in sales that result from TV commercials.

Video Emails Weaknesses

There are reasons why most companies prefer sending out graphic and text email ads instead of video email. Among the most important reasons for some advertising and marketing experts hesitation to move over to video email advertising and marketing projects is the fact that recipients of these e-mails do not use the exact same video platforms and standards. Theres simply no way to identify the recipients level of computer technology so that the suitable video format could be sent to each persons inbox.

One other weakness is the huge file size of each video email advertising and marketing copy. This barrier is hardly insurmountable however this is nevertheless a problem.

Solutions to Video Email Problems

Luckily, there are now video email hosting companies that can address the abovementioned troubles associated with video email advertising projects. To fix the big file size problem, you can send out a shortened video clip that when played will immediately connect the audience to your video email server. This indicates that you only need to make use of a fraction of the actual video file size in your video email advertising and marketing copy.

To solve the issue about incompatible video platforms, some video email hosting carriers have applications that can immediately find the viewers video playing capabilities the moment the recipients click the sneak peek. The proper video format is then chosen and loaded. This indicates that every video email gets viewed appropriately whatever the recipients video standard.

Given video emails versatility and indisputable persuasive powers, isn’t really it time to capitalize on video email in your online marketing campaigns?

Andrew R. Watkins is a freelance author who concentrates on composing short articles and blogs that are business and especially Internet related. This short article concentrates on using video email in business and as part of a general video marketing campaign.

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Article Citation
MLA Style Citation:
Watkins, Andrew R. "Should You Be Using Video Email As Part Of Your Marketing Campaign?." Should You Be Using Video Email As Part Of Your Marketing Campaign?. 9 Apr. 2014. 2 Aug 2014 <>.

APA Style Citation:
Watkins, A (2014, April 9). Should You Be Using Video Email As Part Of Your Marketing Campaign?. Retrieved August 2, 2014, from

Chicago Style Citation:
Watkins, Andrew R. "Should You Be Using Video Email As Part Of Your Marketing Campaign?"

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