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The Best Way To Utilize Facebook Marketing To Your Online And Offline Business

By Dechen Lau

After you have a simple knowledge of how Facebook works, your adrenaline could be pumping as you experience the potential of exposing your company to over 400 million people.

Before you begin…

Marketing via Facebook or any another social network needs to be done strategically, running a proper marketing plan. A lot more people have destroyed their businesses simply because abused these networks. Once you’ve become familiar with the tools described below, take time to outline a plan on your own.

Here are some of the different tools (all free) with which Facebook permits you to promote your business. Using these power tools wisely can help your organization grow. Misusing them will kill your business by leaving you using the reputation of nothing but a spammer. Browse Facebook and also the “applications” link to find all from the below:

Setting up a Group:

Anyone on Facebook can start their very own group. A very good way to build a community around your product or service is to create a group representing it. Some of the features that a group has are a online community, a “wall,” posted items (great place to post links) and the possibility to upload videos and pictures. Once you begin building your group, which is very easy to do, you can include your site link, location, contact and any other information you wish. The next step is to invite your personal network to join your group.

Joining Other Groups for Marketing Your company:

The groups are one from the most powerful venues that can help you to promote your small business. The effective way to do so would be to join groups that are relevant to your company. Join those groups and become active in them. In case you join and post a message only once, no one will look at you. Instead, take part in the back and forth around the community forum and post regularly around the walls. One from the best ways to feel good is sharing your articles over the discussion board and responding to other people’s questions. Often this is like a forum. As soon as you start involved in these discussion boards, people will respect you and discover how to trust you.


Facebook recently launched “Pages,” which is similar to groups. “Pages” allows businesses to establish a brand presence on Facebook. You can include html code, flash files as well as Facebook applications to Pages which will help you customize the page better, that you cannot do on groups. Individuals who join your Page these are known as “Fans” – they become “fans” of your organization.

Using the Wall:

On your own profile page you might have what’s called “The Wall” – this is where the members from your network can post messages on your own profile page. Whenever someone posts something in your wall and when you post on friends’ walls, everyone in your network can see it. (Be mindful to not post very private messages on a friend’s wall. In the event you need to do so, you might have an opportunity of sending a message to all your friend’s Facebook inbox.)


In the event you are having a meeting related to you business or a sale at a friend’s house or on Ebay, this is the online place where you would like to post about it. After creating your event, you can invite your network to see and participate (or politely decline).

Notes and Photos:

These two applications permit you to share articles, blog posts or pictures with your network. You might use these applications to talk about your small business or share photos of your products. Your pals can publish comments on your own postings.


This is an excellent substitute for benefits of the regular email. With this particular application you’ll be able to send personal or group messages to individuals in your network. The fantastic thing about this application is that you will be protected from the chance of sending inadvertent spam, since Facebook has excellent techniques of eliminating that possibility before you send anything. Just be careful to never email too often.


Marketplace is Facebook’s classifieds listing service. Here it is possible to post various ads related to your business. Industry allows you to upload pictures as well. Simply take care to never flood industry together with your ads, as this will take you deleted from Facebook.


This incredible feature enables you to let your network know what you really are doing at any given time. In the event you have just uploaded new content to your website, added a new product in your products or whichever it could possibly be.

Now that you could have received the fundamentals for marketing via Facebook, maybe you are thinking, “So every time I post items or a photo I have to message it to my friends? This will take forever!” If that’s what you’re thinking, this next and final aspect of Facebook that we will discuss will blow your mind:

Facebook’s News Feed:

This is our favorite, and also this is Facebook’s unique edge over other social networks. When you log into your Facebook account, the first page that you will see is the news feed. This page offers you every one of the recent news in your network: updates of what your family members happen to be doing on Facebook, what groups they have joined, what items they have posted, what videos they have got uploaded, whom they’ve added as friends to their network, etc. And just like it is possible to see what friends and family are doing, they are able to see what you really doing. In other words, each time you post something, all of your network enables it. This exposure creates a consciousness of your product or service inside your network and beyond.

Be sure you use this feature, like all the tools of Facebook, with your integrity. Ensure that is stays clean and people will respect you.

To learn more about Facebook Marketing, please visit

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Article Citation
MLA Style Citation:
Lau, Dechen "The Best Way To Utilize Facebook Marketing To Your Online And Offline Business." The Best Way To Utilize Facebook Marketing To Your Online And Offline Business. 22 Jun. 2010. 7 Nov 2014 <>.

APA Style Citation:
Lau, D (2010, June 22). The Best Way To Utilize Facebook Marketing To Your Online And Offline Business. Retrieved November 7, 2014, from

Chicago Style Citation:
Lau, Dechen "The Best Way To Utilize Facebook Marketing To Your Online And Offline Business"

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