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The Future Of Internet Marketing

By Steve Duval

It is rather hard to believe that the Internet is still very young, a teenager, in fact. It was not until the mid-1990s that using the Internet started to attract the general public. Looking back, we can see how fast things have changed. We wonder to ourselves, “What does the future hold for Internet marketing?” Will things be the same or different? While we cannot predict the future with 100% certainty, we can make some very educated guesses. Let us take a look at a few of the predictions about the future of marketing online.

One thing that everyone seems to agree on is that social media will continue its explosive growth. Businesses will begin to incorporate social media right onto their websites using video blogs and other video-based social media. Receiving the customer’s input in real time, giving customers the ability to post videos and comments directly on the business website, all of that will become more and more common over the next decade.

Small businesses will take advantages of melding social media with their business websites. Niche marketing will continue to expand and online communities will become tighter and more specific, as compared to the general social sites like Facebook.

Some experts predict that, like email marketing, search engine optimization (SEO) will become a less and less important part of an overall marketing campaign; however, other experts predict exactly the opposite. So do not give up your search engine optimization plans just yet. The majority of experts’ opinions tend towards the latter, that is to say that they believe SEO will continue to play a major role in Internet marketing for the foreseeable future.

Even today we can see the beginnings of a more personalized search experience. The Internet habits of search engine users are being aggregated and used to provide a more tailored results page, particularly focusing on local search. The search engines are just beginning to use the data in a way that makes searches more human and predictive. We will continue to see this trend become more and more refined in the future.

Many Internet marketers are wondering if pay-per-click (PPC) advertisements will have a part in Internet marketing campaigns or if the importance of PPC will diminish. The good news is that PPC is highly likely to be part of a good marketing campaign, although its current problem of click fraud will be solved.

TrustRank, a concept that Yahoo and Google are both currently working on, will become more important than the page ranking used today. The TrustRank will tell a consumer exactly how trustworthy a site is. The rank will be determined by factors including the length of time the page has been online, the amount of traffic, page bounce rate, and even whether or not the company spams using email. This ranking will be highly sought after and may even increase the level of customer service that businesses are willing to provide to customers.

In summary, the experts’ answers to the question, “What does the future hold for Internet marketing?” point to a bright and growing future. Marketing will be even more social and more personalized than it currently is, business will interact more directly with clients and current fraud issues will be solved in the realm of pay-per-click.

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Article Citation
MLA Style Citation:
Duval, Steve "The Future Of Internet Marketing." The Future Of Internet Marketing. 23 Jun. 2010. 23 Oct 2014 <>.

APA Style Citation:
Duval, S (2010, June 23). The Future Of Internet Marketing. Retrieved October 23, 2014, from

Chicago Style Citation:
Duval, Steve "The Future Of Internet Marketing"

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