By Brad Adams
Some of the most important skills for Web Analysts have nothing to do with technology (per se’). Rather, it is with understanding business (knowing the clear business objective of the website), setting up the correct communication strategies (i.e., think through how the user will review the website and culminate with a closed sale) and being well versed in the tools and strategies to accomplish these feats.
Beyond being savvy in the items mentioned above, having a good understanding in the basic statistics of seasonality, linear regression and basic trend forecasting is a huge help. Take these items, and a basic understanding of how the World Wide Web works and combine them to get some of the promised benefits many talk about from Web Analytics.
Web Analysts must work at the fundamental level of understanding basic statistics of seasonality (for your vertical market), linear regression and basic forecasting (trends). Combine these with the basic client usage of the Internet is a requirement for larger companies.
Often, the story is the report. If one cannot explain the numbers (and statistics) in a way which upper management can grasp, all of the paper reports in the world will do no one any good.
Other necessary skills that the web analyst needs include those of understanding organizational politics and being adept at managing their message so that they can influence managers into making much better decisions. On the flip side, without such skills, they will only end up with making doorstop reports that will not help the organization and so will not offer any justification for the efforts put in.
Article kindly provided by UberArticles.com
Topics: Internet Marketing | Comments Off
MLA Style Citation:
Adams, Brad "Web Analytics And Other Skills (Part 3)." Web Analytics And Other Skills (Part 3). 27 Jun. 2010. uberarticles.com. 17 Feb 2016 <http://uberarticles.com/business/internet-marketing/web-analytics-and-other-skills-part-3/>.
APA Style Citation:
Adams, B (2010, June 27). Web Analytics And Other Skills (Part 3). Retrieved February 17, 2016, from http://uberarticles.com/business/internet-marketing/web-analytics-and-other-skills-part-3/
Chicago Style Citation:
Adams, Brad "Web Analytics And Other Skills (Part 3)" uberarticles.com. http://uberarticles.com/business/internet-marketing/web-analytics-and-other-skills-part-3/
Comments are closed.
Uber Articles and its partner sites cannot be held responsible for either the content nor the originality of any articles. If you believe the article has been stolen from you without your permission, please contact us and we will remove it immediately. If you have a problem with the accuracy or otherwise of the content of an article, please contact the author, not us! Also, please remember that any opinions and ideas presented in any of the articles are those of the author and cannot be taken to represent the opinions of Uber Articles. All articles are provided for informational purposes only. None of them should be relied upon for medical, psychological, financial, legal, or other professional advice. If you need professional advice, see a professional. We cannot be held responsible for any use or misuse you make of the articles, nor can we be held responsible for any claims for earnings, cures, or other results that the article might make.